The Mother of All Influencers

By July 19, 2017

Vibrant Nation’s new study, The Mother of All Influencers, reveals that mothers have a significant influence on purchases made by their children of every age, regardless of whether they’re shopping for fashion, entertainment, food & drinks, or technology.

Here’s a quick preview of key takeaways:

  • On average, Boomer, GenX and Millennial moms directly influence 60% of their children’s purchase decisions across a wide set of categories.
  • Blue state moms have 11% more influence on purchases made by their adult children (18+) than red state moms.
  • GenX moms directly influence 68% of entertainment and 71% of technology purchase decisions made by their Millennial and GenZ children.

The big takeaway: If you’re a marketer who has the need to reach Generation Z or Millennials, it’s important to make sure their mothers are aware of, and empowered to recommend your brand!

There's no clear path to the checkout without mom's help.

Fill out the form below and we'll send you a FREE copy of our exclusive new study,The Mother of All Influencers. It's loaded with 10 takeaways that will help you understand the full range of influence moms have on their children's purchase decisions at every age.

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