Vibrant Nation

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Marketing to Boomer women – inclusively

Posted on Wednesday, January 20, 2010

A visit to the Consumer Electronics Show inspires a vision of a future where almost everyone markets to vibrant Boomer women.

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Better than a survey: the vibrant woman traveler in real life

Posted on Thursday, January 14, 2010

We all know how important the Vibrant Boomer Woman is to the multi-billion educational travel industry, but even I didn't recognize its full impact until I came back from one such trip myself.

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Boomer spokeswomen as they retire: Moving on or moving out?

Posted on Wednesday, January 06, 2010

Two leading voices among Boomer women – Anna Quindlen and Ellen Goodman – retired from regular column-writing this year. They did so in very different ways, which says a lot about how Vibrant Boomer women see themselves and what they can contribute to society.

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