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Marketing to Boomer women – inclusively
Posted on Wednesday, January 20, 2010A visit to the Consumer Electronics Show inspires a vision of a future where almost everyone markets to vibrant Boomer women.
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- Brothers and sisters: The plot thickens and inspiresMonday, August 30, 2010
- Drumroll please: Announcing reports for, and by, women like us (part 1)Wednesday, August 25, 2010
- Rising towards autumn: Thoughts on building a Vibrant NationTuesday, August 17, 2010
- The Vibrant Spirit Ritual, part 2Thursday, August 12, 2010
- The Vibrant Spirit Ritual, part oneMonday, August 09, 2010
Better than a survey: the vibrant woman traveler in real life
Posted on Thursday, January 14, 2010We all know how important the Vibrant Boomer Woman is to the multi-billion educational travel industry, but even I didn't recognize its full impact until I came back from one such trip myself.
read more »Boomer spokeswomen as they retire: Moving on or moving out?
Posted on Wednesday, January 06, 2010Two leading voices among Boomer women – Anna Quindlen and Ellen Goodman – retired from regular column-writing this year. They did so in very different ways, which says a lot about how Vibrant Boomer women see themselves and what they can contribute to society.
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