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Boomer women are the ultimate cosmetics consumer – and they're buying online
Posted on Wednesday, October 14, 2009A recent VibrantNation.com survey showed that smart, successful women 50+ continue to spend more on cosmetics even during the recession – and that they spend more on cosmetics online than they do in department or beauty stores.
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- The stories we tell: Making meaning every dayTuesday, March 16, 2010
- Oscars' Lib: The grown-up women arriveTuesday, March 09, 2010
- Sock it to me: Fashion secrets revealedThursday, March 04, 2010
- My toe's red carpet debutTuesday, February 23, 2010
- Spread the good vibes: Announcing our first anniversary membership driveFriday, February 19, 2010
Should Eileen Fisher be trying to fix what ain't broke?
Posted on Tuesday, October 13, 2009Eileen Fisher, whose clothes are beloved by upscale Boomer women, launched a fall line targeting more fashion-conscious shoppers. Will her decision lose the loyal customers she has won over the last 25 years, or gain her even more of the fast-growing, under-served market of Vibrant Women?
read more »Boomer women love David Letterman. Does his workplace infidelity make them...yawn?
Posted on Tuesday, October 06, 2009David Letterman's success depends on Boomer women over 50, and you would think that Boomer women over 50 would have harsh feelings about David Letterman and his affairs. But the reaction of Vibrant Women on our site and elsewhere suggests that he doesn’t have much to worry about - yet.
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