browse content
Financial institutions broke Boomer women's hearts. Can they win her back?
Posted on Wednesday, November 18, 2009A recent VibrantNation.com survey showed that the smart, Vibrant Women 50+ in our community have never had less confidence in financial institutions – and offers some thoughts for financial marketers trying to win her back.
read more »
- Oscars' Lib: The grown-up women arriveTuesday, March 09, 2010
- Sock it to me: Fashion secrets revealedThursday, March 04, 2010
- My toe's red carpet debutTuesday, February 23, 2010
- Spread the good vibes: Announcing our first anniversary membership driveFriday, February 19, 2010
- Who is the Vibrant Woman? Hint: She’s not a nounTuesday, February 16, 2010
Boomer women look to spirituality (not success) for peace
Posted on Tuesday, November 10, 2009Our current Recession delivered a body blow to smart, strong Boomer Woman and their families. But unlike other women (and consumers), the Vibrant Woman over 50 has grown stronger during these setbacks, and relies on herself more than ever. Read on to see what this means for marketers.
read more »How to do business with women who feel “over the hill”
Posted on Tuesday, November 03, 2009A recent op-ed gave me some new insights into the Boomer woman's mind, and why marketers may need to tell her she looks great.
read more »
