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What Boomer Women may not be telling you — even when you ask
Posted on Wednesday, December 09, 2009Do women tell market researchers only half the truth? A seasoned marketer's new book says yes - and explains why.
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- Oscars' Lib: The grown-up women arriveTuesday, March 09, 2010
- Sock it to me: Fashion secrets revealedThursday, March 04, 2010
- My toe's red carpet debutTuesday, February 23, 2010
- Spread the good vibes: Announcing our first anniversary membership driveFriday, February 19, 2010
- Who is the Vibrant Woman? Hint: She’s not a nounTuesday, February 16, 2010
The mammogram/PAP test disaster: Why didn’t they ask some women?
Posted on Wednesday, November 25, 2009Respected scientists were shocked that changes in the recommended age and frequency for lifesaving medical tests created a firestorm among the women they affect. What might have happened if these scientists had actually asked women (including Vibrant Women 50+) how to communicate their findings with the world? Let's imagine that Vibrant outcome together.
read more »A few marketers actually get Boomer women right
Posted on Thursday, November 19, 2009I'm often complaining about the failure of marketers to pay attention to the smart, Vibrant Women 50+, but a recent marketing conference reminded me that there are marketers who give women consumers the attention they deserve, and engage them in a way they like.
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