Vibrant Nation

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A Boomer marketing campaign can get it right

Posted on Thursday, July 01, 2010

Now let us praise marketers who actually get Boomer women right – just wait till you see what they're selling.

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How Amazon Will Retain Boomers – even if they buy Apple’s iPads

Posted on Wednesday, June 16, 2010

Vibrant Boomer women are responsible for more book-buying than any other demographic, but new research suggests why Apple and Steve Jobs may not get their book business, even the ones who buy iPads.

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What do Boomer women want in a house?

Posted on Wednesday, June 09, 2010

What would the housing industry learn from listening to the Vibrant Boomer woman? One hint: it doesn't look anything like what they're selling now.

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