browse content
- VN book club
- postcards to our younger selves
- our blog circle
- love it! lists
- live it! lists
- women 50+ know this
A Boomer marketing campaign can get it right
Posted on Thursday, July 01, 2010Now let us praise marketers who actually get Boomer women right – just wait till you see what they're selling.
read more »
- Brothers and sisters: The plot thickens and inspiresMonday, August 30, 2010
- Drumroll please: Announcing reports for, and by, women like us (part 1)Wednesday, August 25, 2010
- Rising towards autumn: Thoughts on building a Vibrant NationTuesday, August 17, 2010
- The Vibrant Spirit Ritual, part 2Thursday, August 12, 2010
- The Vibrant Spirit Ritual, part oneMonday, August 09, 2010
How Amazon Will Retain Boomers – even if they buy Apple’s iPads
Posted on Wednesday, June 16, 2010Vibrant Boomer women are responsible for more book-buying than any other demographic, but new research suggests why Apple and Steve Jobs may not get their book business, even the ones who buy iPads.
read more »What do Boomer women want in a house?
Posted on Wednesday, June 09, 2010What would the housing industry learn from listening to the Vibrant Boomer woman? One hint: it doesn't look anything like what they're selling now.
read more »
