Vibrant Nation

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Boomer women most generous donors to Haiti – and social networks help

Posted on Wednesday, January 27, 2010

The Haitian earthquake has brought out the philanthropist in just about everyone (certain talk-radio hosts notwithstanding), but nobody has been more generous than Boomer women, whose social networks (and cell phones) may be making a difference.

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Marketing to Boomer women – inclusively

Posted on Wednesday, January 20, 2010

A visit to the Consumer Electronics Show inspires a vision of a future where almost everyone markets to vibrant Boomer women.

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Better than a survey: the vibrant woman traveler in real life

Posted on Thursday, January 14, 2010

We all know how important the Vibrant Boomer Woman is to the multi-billion educational travel industry, but even I didn't recognize its full impact until I came back from one such trip myself.

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Pure and Natural