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Marketing to 50+ women in an economic recession
Posted on Wednesday, November 19, 2008How to reach the new 50+ woman during a recession? We asked others and share some thoughts about reaching her in good times or bad.
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- Oscars' Lib: The grown-up women arriveTuesday, March 09, 2010
- Sock it to me: Fashion secrets revealedThursday, March 04, 2010
- My toe's red carpet debutTuesday, February 23, 2010
- Spread the good vibes: Announcing our first anniversary membership driveFriday, February 19, 2010
- Who is the Vibrant Woman? Hint: She’s not a nounTuesday, February 16, 2010
Marketing philanthropy to the Boomer woman
Posted on Tuesday, November 18, 2008Tying marketing to philanthropy is nothing new. But Carol’s post and Vibrant Nation's survey remind us that non-profit marketers may lead the way in reaching the 50+ market.
read more »No more fruit baskets: The VN Gift Survey and the New Anti-Materialism
Posted on Saturday, November 15, 2008It's official. For the new 50+ woman, the post-shopping era has begun. In a recent VN Member Survey, we learned what the new 50+ woman wants -- and doesn't.
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