Vibrant Nation

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Non-profits: Reaching donors through partnerships online

Posted on Wednesday, April 01, 2009

A successful case study reveals the opportunities for non-profits to strengthen donor relations with women online.

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Reaching the Vibrant Woman online: Let 100 websites bloom

Posted on Tuesday, March 24, 2009

A week of new media conferences revealed an emerging reality about social media and Boomer websites, where we will see not just one dominant player but lots of winners speaking to the new woman 50+ on her own terms.

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A report from SXSW: Using social media to reach Vibrant Women

Posted on Wednesday, March 18, 2009

Attending South-by-Southwest offers a great education in how to use new social media. Although few of the youthful attendees seem to think much about using those tools to reach Boomers, I found some useful examples of brands that found the right social media tools to reach their consumers - including women 50+.

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