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Vibrant women’s connections are stronger than ever, and growing
Posted on Wednesday, April 22, 2009In a White Paper titled "Well-Connected and Wired," VibrantNation.com recently announced the results of a survey of 1,000 "Vibrant Women": well-educated Baby Boomer women with household income above $75,000.
In this blog post -- the first of a 3-part series -- Stephen Reily describes the survey's first major finding: Vibrant Women are better connected than most marketers might guess, and their connections are growing as they age.
- Brothers and sisters: The plot thickens and inspiresMonday, August 30, 2010
- Drumroll please: Announcing reports for, and by, women like us (part 1)Wednesday, August 25, 2010
- Rising towards autumn: Thoughts on building a Vibrant NationTuesday, August 17, 2010
- The Vibrant Spirit Ritual, part 2Thursday, August 12, 2010
- The Vibrant Spirit Ritual, part oneMonday, August 09, 2010
Influencing Boomers online: "dot.com" meets "Dot Boom"
Posted on Wednesday, April 15, 2009The founders of the first Internet marketing firm focused solely on Boomers and Seniors have written a new book to help all of us who are working to engage Boomers online. Dot Boom is a welcome and much-needed guide for anyone interested in marketing to Boomers and marketing online in general.
read more »What to call female Boomers? A vote for "Vibrant Women"
Posted on Wednesday, April 08, 2009Almost no woman thinks of herself as a "Boomer," even if she falls within the birthdates that indicate she is one. Yet no woman under 80 wants to call herself a "Senior," a word best applied to her grandmother. In a request for brainstorming, Stephen Reily proposes one term we already know they deserve and embrace: Vibrant Women.
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