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Stephen Reily - VN Founder
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Facebook and Nielsen recently completed a survey of 50,000 Facebook users about their support of relief efforts for Haiti. The results suggest that (1) those who are socially networked may be more generous and/or (2) social networks are making it more likely that people will be generous.
42% of respondents in the U.S. have donated money and/or goods to Haitian relief efforts. An additional 23% of U.S. respondents have not yet donated, but plan to.
Boomer women lead the giving
That generosity is impressive, and suggests something good about the state of compassion in the U.S. as well as the role that social networks are playing in making people feel more connected (9% of respondents, in the U.S., the U.K. and Australia, say that they, their family or friends have been personally affected by the disaster).
But what is even more impressive lies in the breakdown of giving by gender and age. This is not surprising at VibrantNation.com, which now boasts nearly 20 active threads on how to help Haiti. Women are 14% more likely to have given than men; and those 50+ are 22% more likely to have given than the average respondent. The 50+ donors are more than twice as likely to have given money and/or goods than those aged 18-23.
Boomer women are giving by phone
The Haitian crisis marks another landmark event in global philanthropy, given the number of people who have made donations via text-messaging. And this development was not limited to the hyper-texting youngsters.
12% of respondents aged 50+ gave money to Haiti via text messaging, almost the same percentage (14%) as teens aged 13-17. This crisis may have the unpredicted results of making the Boomer woman more comfortable with texting and mobile transactions than she was before.
The earthquake in Haiti marks a terrible new low for that poor country. But the strong response from Boomer women suggests new opportunities for non-profits, if they can enable these Vibrant Women to continue using their hearts, their resources, and every new tool available to make the world a better place.
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