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Can you identify the brands that Baby Boomer women love the most?
Posted on Wednesday, March 10, 2010While marketers acknowledge the buying power of Baby Boomers, they continue to define them as a demographic niche from the 1960s. Can you accurately identify the brands that Vibrant Boomer women love the most?
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- Oscars' Lib: The grown-up women arriveTuesday, March 09, 2010
- Sock it to me: Fashion secrets revealedThursday, March 04, 2010
- My toe's red carpet debutTuesday, February 23, 2010
- Spread the good vibes: Announcing our first anniversary membership driveFriday, February 19, 2010
- Who is the Vibrant Woman? Hint: She’s not a nounTuesday, February 16, 2010
What empty nest?
Posted on Wednesday, March 03, 2010The Vibrant Boomer woman over 50 is stressed out about the Recession, but not always for the reasons you would have guessed.
read more »The New York Times on Boomers at work
Posted on Wednesday, February 24, 2010Vibrant Boomer Women in many industries have seen hard jobs get harder, a trend likely to continue. But marketers who understand the challenges of the overtaxed, multi-generational workplace can make her life easier.
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