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Do consumer electronic companies think women are either dying or cheap?
Posted on Wednesday, September 01, 2010New gadgets for women made one female tech blogger angry – with a reminder of a basic marketing lesson that applies to women of all ages.
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- Brothers and sisters: The plot thickens and inspiresMonday, August 30, 2010
- Drumroll please: Announcing reports for, and by, women like us (part 1)Wednesday, August 25, 2010
- Rising towards autumn: Thoughts on building a Vibrant NationTuesday, August 17, 2010
- The Vibrant Spirit Ritual, part 2Thursday, August 12, 2010
- The Vibrant Spirit Ritual, part oneMonday, August 09, 2010
Do Boomers care more about tech toys than sex?
Posted on Thursday, August 12, 2010Recent research on Boomers – Vibrant Women and men – confirms their importance as independent buyers, and buyers of consumer electronics.
read more »Why is it news that marketers can’t afford to ignore Boomers?
Posted on Wednesday, August 04, 2010One of the largest research firms in the U.S. recently scolded marketers for ignoring Boomers. Why is this news?
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