baby boomer women research center
As the leading website for Baby Boomer Women, VibrantNation.com has its finger on the pulse of U.S. women aged 48-64. Through ongoing research into the Vibrant Boomer Woman’s interests and needs, VibrantNation.com and its founder, Stephen Reily, provide the most up-to-date and meaningful research on any topic relating to Boomer Women.
Statistics on the Vibrant Boomer WomanVibrantNation.com understands the Baby Boomer Woman’s interaction in every major category and aspect of her life. Check out our comprehensive research/resource pages on each of the following:
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What Boomer Women 50+ Know, Think, Do & BuyVibrantNation.com Founder Stephen Reily and Senior Strategist Carol Orsborn, Ph.D., recently published their book-length findings on the Vibrant Baby Boomer Woman and what she is thinking, doing, and buying.
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Surveys
2012 Boomer Women and Work and Jobs Survey, March 2012
VibrantNation.com research findings:
- Almost 2/3 of women over 50 said they would not be able to retire until after age 65
- Women without jobs blame their age more than the Recession for why they can’t find work
To receive a full report on these and other findings from our Boomer Women and Work and Jobs Survey, please email: info@vibrantnation.com
2012 Boomer Women and Cosmetic Companies Survey, February 2012
VibrantNation.com research findings:
- 90% use different skincare and cosmetic products than the ones they used at age 30 or 40
- The most important thing she cares about is protecting her skin from damage
To receive a full report on these and other findings from our Boomer Women and Cosmetic Companies Survey, please email: info@vibrantnation.com
2011 Full Nest Survey, October 2011
VibrantNation.com research findings:
- The media age of adult children living at home is mid-to-late 20′s
- 55% of respondents say their adult children have jobs but can’t afford living expenses on their own
To receive a full report on these and other findings from our Boomer Women and 2011 Full Nest Survey, please email: info@vibrantnation.com
2011 Technology Survey, October 2011
VibrantNation.com research findings:
- 32% purchased an iPad or tablet computer in the past year
- 45% have downloaded more than 10 apps in the past year
To receive a full report on these and other findings from our Boomer Women and 2011 Technology Survey, please email: info@vibrantnation.com
Vibrant Mom Survey, October 2011
VibrantNation.com research findings:
- Almost 60% of Boomer women are paying for their adult child’s cell phone bill.
- Boomer women are still financially supporting their adult children aged 18-30.
To receive a full report on these and other findings from our Boomer Women and Vibrant mom survey, please email: info@vibrantnation.com
2011 Travel, February 2011
VibrantNation.com research findings:
- Boomer Women have already planned their travel for 2011 by late January and are traveling more this year.
- Boomer Women take their own “Spring Break.”
To receive a full report on these and other findings from our boomer women and 2011 travel survey, please email: info@vibrantnation.com
Founder’s blog: Marketing to the Vibrant Boomer Woman
VibrantNation.com Founder Stephen Reily’s blog helps marketers understand and do business with the fast-growing, vibrant nation full of Baby Boomer women. Some recent blog posts:
which brands serve the cosmetic/skincare needs of boomer women best?
skincare for boomer women: it starts with different skin
a jewelry designer who loves boomer women
aarp and what it means to be 50
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Have started trying some of the uses. I tried using it a