baby boomer women research center
As the leading website for Baby Boomer Women, VibrantNation.com has its finger on the pulse of U.S. women aged 48-64. Through ongoing research into the Vibrant Boomer Woman’s interests and needs, VibrantNation.com and its founder, Stephen Reily, provide the most up-to-date and meaningful research on any topic relating to Boomer Women.
Statistics on the Vibrant Boomer WomanVibrantNation.com understands the Baby Boomer Woman’s interaction in every major category and aspect of her life. Check out our comprehensive research/resource pages on each of the following:
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What Boomer Women 50+ Know, Think, Do & BuyVibrantNation.com Founder Stephen Reily and Senior Strategist Carol Orsborn, Ph.D., recently published their book-length findings on the Vibrant Baby Boomer Woman and what she is thinking, doing, and buying.
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Surveys
2011 Full Nest Survey, October 2011
VibrantNation.com research findings:
- The media age of adult children living at home is mid-to-late 20′s
- 55% of respondents say their adult children have jobs but can’t afford living expenses on their own
To receive a full report on these and other findings from our Boomer Women and 2011 Full Nest Survey, please email: info@vibrantnation.com
2011 Technology Survey, October 2011
VibrantNation.com research findings:
- 32% purchased an iPad or tablet computer in the past year
- 45% have downloaded more than 10 apps in the past year
To receive a full report on these and other findings from our Boomer Women and 2011 Technology Survey, please email: info@vibrantnation.com
Vibrant Mom Survey, October 2011
VibrantNation.com research findings:
- Almost 60% of Boomer women are paying for their adult child’s cell phone bill.
- Boomer women are still financially supporting their adult children aged 18-30.
To receive a full report on these and other findings from our Boomer Women and Vibrant mom survey, please email: info@vibrantnation.com
2011 Travel, February 2011
VibrantNation.com research findings:
- Boomer Women have already planned their travel for 2011 by late January and are traveling more this year.
- Boomer Women take their own “Spring Break.”
To receive a full report on these and other findings from our boomer women and 2011 travel survey, please email: info@vibrantnation.com
Tech/Consumer Electronics, January 2011
VibrantNation.com research findings:
- Boomer women are earlier adopters of new technology than most marketers think
- They are 5x more likely to download movies than in 2010
- They are 2.5x more likely to use smartphones for non-phone uses than in 2010
To receive a full report on these and other findings from our boomer women and technology and consumer electronics survey, enter your email address here:
Health and Diet Survey, October 2010
VibrantNation.com research findings:
- For most overweight Boomers, being overweight is a recent condition
- Boomers research health online – but don’t trust blogs
To receive a full report on these and other findings from our boomer women and health and diet survey, enter your email address here:
Sex Survey, June 2010
VibrantNation.com research findings:
- 2/3 of Boomer women are unsatisfied with their sex lives
- 80% masturbate and 56% own a vibrator or sex toy
- Great market opportunity in markets for lubricant, sex toys, and information
To receive a full report on these and other findings from our boomer women and sex survey, enter your email address here:
See all surveys.
Founder’s blog: Marketing to the Vibrant Boomer Woman
VibrantNation.com Founder Stephen Reily’s blog helps marketers understand and do business with the fast-growing, vibrant nation full of Baby Boomer women. Some recent blog posts:
Understanding Boomer women through a millennial filter
The blogging mom: no end in sight
Stacy DeBroff on the brand-disloyal mom
Miriam Arond from Good Housekeeping: No generation gap for moms
What Baby Boomer women want from auto companies
