Vice President, Partner Development
As a senior member of the Partner Development team at Vibrant Nation, Katharine is dedicated to helping our partners develop strategic influencer marketing campaigns to generate buzz and consumer awareness for their brands. She has developed and executed campaigns for L’Oreal USA, ConAgra, Kimberly-Clark and Verizon Wireless. Prior to joining VN, Katharine lived in New York City where she worked for News America Marketing, a News Corporation Company, for 10 years. During that time, Katharine worked directly with senior-level marketers and their agencies to develop, implement and analyze print, point-of-purchase and online programming as part of an overall integrated marketing plan. She has developed shopper marketing and consumer promotion programming for Fortune 500 companies such as L’Oreal USA, Pepsi, Energizer and American Express. Katharine earned a B.A. in Communications and International Marketing from Miami University.