Business and marketing guru, Tom Peters, author of The Little Big Things: 163 Ways to Pursue EXCELLENCE
Our personal brand is threefold. It’s the image we reflect to the world, the combination of characteristics that make us unique, and our value as viewed by employers, clients, co-workers, team members, colleagues, and those who report to us.
The Elements of a Personal Brand
- Appearance. This is how we come across without saying a word-dressing, grooming, and body language included.
- Qualifications. What we’re good at, our key talents.
- Competencies. Cognitive, business, communication and technical skills that enable us to perform our jobs.
- Achievements. How have we made an impact?
- Passions. What we love and how it infuses our work.
- Value. What we offer an employer, client, etc.
- Reputation. How we’re viewed by others.
- Personality. Our values, goals, identity and behavior.
- Differentiator. The talents that make us unique.
We’re already branded by marketers, politicians, employers, co-workers, and everyone who meets us. If we don’t take control of our brand, we’re at the mercy of how the world judges us, and it could cost us money, jobs, and clients.
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thank you so much Lisa, that helps a lot. I know he tried to blame me for so much stuff, but like I told all of his family and mine none of that added up to a divorce. I do realize it's his needs, it just hurts so bad to think how many years he's
How funny....i only very recently (within last week) read the coconut oil articles on the web. (100 uses, 80 uses etc.) so i bouht some and ordered some from amazon. (Im a stockpiler.)
Have started trying some of the uses. I tried using it a
I like this. I’ve been asking myself these questions lately. This gives me something to think about.
These are definitely things to think about in both professional and personal life. And thank you for your comment(s)!