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Psycho-graphic more than demographic plus size fashion

Recently, I learned the term “psycho-graphic,” and as a stylist and blogger, it really turned me on! Typically, merchandisers look to the traditional elements of demographics to produce items that will be purchased by (plus size) baby boomers  Let’s look for a moment, however, at who we are; a psycho-graphic peek, and what that might mean for the clothing we buy:

  1. We don’t dress like our mothers did. Which means we are figuring it out for the first time, for ourselves.
  2. We believe 50 is the new 40 and reject the traditional boundaries of middle age.
  3. We dress to please ourselves.
  4. The balance between “fade” and “focus” is a continuous, but creative challenge.
  5. We seek harmony between self-adornment, self-improvement and self-esteem.
  6. Our spending power is staggering.

A top that pops!

So what does this have to do with dressing and fashion in general? Quite a lot. I appreciate having access to clothing that projects my concept of self-worth to the world, fits comfortably and looks amazing!

Yes, there are items that shout, “Count me in. The day is fresh and… ‘I’m worth it’.” Ulla Popken’s Layered Peasant Top is such an item. It’s gorgeous, the color is rich and the embellishments are alive.

What does this top say to you?

Posted in fashion & beauty, Our Blog Circle, Pretty Plus.

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add your responses

One Response

  1. Haralee Haralee says

     
    I like it!
    Fashion for over 45 is to please yourslef. Love yellow, wear it. Love prints, buy them!

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