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Wouldn’t it be amazing to see designers and magazines working as hard to appeal to real midlife women with exciting and flattering clothing designs that reflect who we are now, on models who look like us?

I was both surprised and delighted by some recent news stories! The current edition of VMagazine is offering a photo spread using a plus-sized model along with a regular sized model in the same clothes and poses, along with a story about  the rise of non-standard sized models, and another was that the Australian edition of Marie Claire magazine had used a completely un-retouched photo spread of a nude top model. In amongst these stories I learned that a German magazine had begun using real women instead of models for their fashion photos, and the French magazines were moving towards banning all photo editing.

As someone who hasn’t been a size 0 in living memory, it is refreshing to find magazines that are willing to buck the trend and acknowledge that  not all women are a size 0, but still want to look their best. According to the LA Times, the average American woman is a size 14, and approximately 5′4″ tall, yet the media continually shows clothes on models who are at least 5′8″ tall, and depending on where I looked, wear no more than a size  6, but preferably a size 0-2. One US magazine editor explained this was because we needed the aspirational aspect of seeing the clothes on taller, slimmer models, but given the disparity between the size of the models and the size of real women, I feel that being constantly reminded that clothes would look better on me if my body was the size of an 8 year old girl’s is depressing, not aspirational.

The second story showed photos that allowed us to see slightly dimpled leg skin and a faint bulge in an otherwise sleek midriff when the model was sitting. This in addition to using ‘plus-sized’ (size 12!) models makes me feel that change is in the air. Women are hard enough on their own appearance at the best of times, so to see that even the most beautiful women have imperfections is encouraging. Trying to look your personal best is one goal, but trying to match up to airbrushed and Photoshopped perfection is never going to happen, and can only damage self-esteem!

With the gradual greying of the population, and the increasing knowledge that being healthy is more important than trying to attain an unreasonably small dress size (don’t get me started on vanity sizing!) I hope that this flurry of articles and photo spreads are just the beginning of a new trend. Wouldn’t it be amazing to see designers and magazines working as hard to appeal to real midlife women with exciting and flattering clothing designs that reflect who we are now, on models who look like us?

other blog entries from Midlife Rediscovery »

responses (44)

TRACK said to Gillian Lancaster
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It's about time! Now to see the models within all shades tone and colors from around the world, always a problem. 9 is not a plus size from 2, just another number. The labels males/programmed females have given to anything not within their preference of size. Thanks for the information.

Jean T said to TRACK
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I still find it challenging to see a supposed plus size model who is at most a 14W.  Better than a 2 but not reall what most of us 'plusses' are.

LakeLady said to Gillian Lancaster
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This is actually too funny - when I was 14 years old, 6' tall, and size 8 I couldn't find clothes "small" enough for me in a youthful look, and they were all too short.  I am now 6' tall, size 20, (except for the right side where I had was fortunate enough to have a lumpectomy for breast cancer), and I still have difficulty finding "fashionable" clothes. 

TRACK said to LakeLady
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Just getting back to this post, sorry. I wear size 20 tall and 20w in some jackets. I shop Ashley Stewart, and Lane Bryant a size 18-20, cause their clothes run large. Ashley has jeans in tall, that fit me real well. See if they are on line. I'm in New York City.In reg. jackets size 22, depending on the cut. The Avenue is another store you might want to check out. Hope this helps.

Olga said to Gillian Lancaster
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Well, I'm 4'11" and a size 8/10P and I can't always find fashionable clothes. It seems that many retailers think that short women are all really old and only wear elastic waist pants. lol.

I think that it's more about profit for designers. They would rather we change our bodies to suit their styles, than them producing styles for different body types. Maybe if we challenged their egos and said, 'hey, are your talents limited to only designing with straight lines and not curves?' lol. It would seem more of an artistic challenge to design styles for varying body types.

BTW, I saw that issue of V magazine. While I thought the spread on the plus sizes was good overall, I think they could have done a better job on the bathing suits. The styles they put on the models did not flatter them. And it had more to do with the suit style than the model's body.

I think that the changes you detailed above are good and are the result of the market force of the boomer generation. Keep it up ladies.........hit 'em in the pocketbook. lol

buzzingbee said to Olga
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Olga, I agree so much with you on the petite designs!  Or should I say lack there of.  I claim to be 5' and because of medicines my weight has gone from 170 to 100.  That took me down to the size 2 and the point which I always thought would be shopping heaven, NO SO!  As you say, they seem to feel that short women are old, want elastic waist, no real style and still need longer pants than what I wear.  Had a woman tell me a a very nice store that did not have a petite dept. " Oh, we do alterations"  wanted to reply - I do not get shorter at the bottom, the clothing needs to be made with a shorter person in mind all the way through the design for a proper fit.

bma said to buzzingbee
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What medicines made you loose 70 lbs!?

buzzingbee said to bma
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I have to take anti-seizure medicines due to brain surgeries that I had back in 1991.  I had been on Depakote which caused weight gain.  My doctor changed me over to Topamax which made me sick at first, causing me to lose very quickly, and then one of it's side effects is weight loss in some people.  It is a much better medicine for me, and I like this side effect better FOR SURE.  It doesn't do this to everyone but I have heard that there is a weight loss drug that is to be coming out in the future that will be part topamax.

Suze999 said to buzzingbee
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Wellbutrin also has an appetite-suppressing side effect.

buzzingbee said to Suze999
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What is wellbutrin prescibed for?

teril said to buzzingbee
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Wellbutrin is an antidepressant

Jean T said to Suze999
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Wish this were really true.  Has not happened for me. 

zebranp said to Suze999
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Wellbutrin has weight gain side effect on most patients

meigler said to Gillian Lancaster
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It's WAAAY overdue. It's nice to finally being able to find clothes in a plus size that aren't all polyester and styled for a 90 yr. old. I'd gotten tired of trying to buy clothes when so many looked like psychedelic circus tents. I'm not a great, great, great grandmother-yet. And when I am, I don't think I'll be dressing very differently than I do now.

marypat said to Gillian Lancaster
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I totally agree. I like to read stories of ordinary women living extraordinary lives at a site called JustANumber.com. This site features women over 50 who are just llike us - healthy, wise, and non-celebrities.

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susan swartz said to Gillian Lancaster
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Imagine what would happen if real faces and bodies became more the beauty standard than manipulated perfect ones. From time to time we get these glimpses of reality. Remember how excited we all were when Jamie Lee Curtis appeared in More magazine with her cellulite showing?

What if there was a beauty version of the slow food movement? Where human beings, like vegetables, get to be appreciated in their natural state. With soft spots and lumps. Preferred, actually, over the hothouse chemically pumped-up alternative.

4 members love this!
Sarah G. Carter said to Gillian Lancaster
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I am very happy when comfortably in my size 12's, and feel positivly waiflike duing the rare times when I can wear my 10's (this happened about 15 months ago, but didn't last more than month of so then slowly, slowly.......I gained 40 lbs! Ahh well, for health reasons Im working on it - but I agree, I too ran across a story about plus sized models, and was thrilled to see women who looked more or less like me (well, ok, LESS, for now anyway) But it looked like what I think I look like, and what I believe I can look like again - so hurray for whoever figured out there are more of us (round girls) than them (angular girls) ! For what it's worth, someone just remineded me that she'd always heard that "round' women felt better in bed (decode:felt better to have sex with). It remeinded me that once a guy I dated said, as we cuddled off to sleep, "Oh, you feel so good - just like hugging a down pillow!" (I thought I was "thin" at the time!) That's alright - I'll take my compliments where I can get them. all the best - Sarah

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Billie said to Sarah G. Carter
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t is about time the fashion experts start giving us ordinary real life women some decent outfits I think every women wants to look nice even if it is just dressing up for special occasions and as it standstoday not to much to choose from its ok to be skinny if that is what you choose but as you grow older guess what!!!!!!!!!!!! Its coming and not many can stop it  one day you will look in the mirror and bingo you have busted your girdle oh yes its comming  I am excited that finally it is realized were are not all a size 2 and never will be so lets get this started I am ready with shopping cart in hand. Yippieeeeeeeeeeee here I come

Gillian Lancaster said to Billie
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Wouldn't it be great to walk into a clothing store and have choices!

Ellen1958 said to Gillian Lancaster
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Even the New York Times got on this thread today with its article about the most-popular plus-size model in the world and what it means (or may mean) about fashion and self-image for women:

http://www.nytimes.com/2010/01/14/fashion/14CRYSTAL.html?partner=rss&emc=rss

I feel like I've seen this story before, so am not expecting too much - but every story helps, and maybe we will someday make ourselves heard!  This isn't about giving up but living life against honest benchmarks, not fake ones.

 

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mprager said to Gillian Lancaster
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Hip, hip hooray!!!!  Maybe at age 58, I have a chance as a model after my teaching career!  Seriously, it's about time!  I fear for those with eating problems trying to make a living.  And all the high school and college students who put their lives at risk to try and attain a "thin" status.  My own daughter had an eating disorder in college...one cracker a day...She was thrilled to buy size 6 clothes.  Very scary.  I hope we have truly become a wiser world.

Spirit seeker said to Gillian Lancaster
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Aside from what all this means to us at 50+ just think what a positive impact this will make on our children & grandchildren - both male & female.  All of us have had our concept of "beauty" & "attractiveness" so twisted by the fashion designers, & the advertising media, not to mention tv & movies that we've lost any sense of being real.  The "real" world is filled with people of all ages, all sizes, all colors, all races and this diversity should be celebrated, shared, and appreciated for what it is. 

So long is one is healthy with a good sense of who they are, and what they have to offer the world, as well as having the opportunities to have a decent life, then life is worth living & sharing with those around them.

We do not need to undergo surgery, nose & boob jobs, lyposuction, etc to be beautiful.  True beauty is not just skin deep, it is in the heart & soul where it really counts.

Gillian Lancaster said to Spirit seeker
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You are so wise.

Spirit seeker said to Gillian Lancaster
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Thank you Gillian - I just call it as I see it!

damselfly09 said to Gillian Lancaster
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You call plus size women "midlife" women for some reason and I'm trying to reason why you would place that title on one age group of women. I, too, was once a skinny 98, 110, 120, etc., etc. pound woman who wore a size 4, 6, 8 and I'm 5'7" tall. I felt like I was pretty much the "normal" teenager and young adult, size wise, for the times. I am now a size 14 which is supposedly the "average" size. I read a lot about young people and obeasity and Diabetes in our society today and I don't believe I have ever seen so many over-weight teens and young adults in my life. It's hard to tell by observation the age of the young women these days. I asked my youngest son a few years back when he was still dating and he agreed with me that the over-weight young women out numbered the slimmer ones. I don't like to say it's a problem but in reality it is. Not only do they not get as many opportunities as a slimmer young lady but they are often times unhealthy. I'm not saying that we should encourage our daughters to be pencil thin like a model but at least encourage a active lifestyle to maintain a healthy weight.

Gillian Lancaster said to damselfly09
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Sorry for the confusion, I meant that at midlife some women battle their weight, not that all Vibrant Nation women are plus size. 

tennim said to Gillian Lancaster
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One first step would be to stop call size 10 and 12 and 14 women, "plus-size".  They are normal size, non-anorexia sizes.  We need to make our voice heard to those magazines to change the wording which is misleading. 

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SKZ said to tennim
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So true, tennim.  The word, "plus-size" is sending the wrong and subtle messages to young women about body image and it is one of many factors that contribute to eating disorders.

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Pennie541 said to Gillian Lancaster
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I think that the fashion industry must respond in this way because the financial times being what they are, they need to sell clothing! Many of the "social x-rays" as Tom Wolfe called the called the wealthy society women who believe that "you can never be too rich or too thin" are suffering from the financial meltdowns of late, so the fashion houses and retail stores must change in order to sell to more of the middle class.  Who knows what they'll do when the middle class disappears, but that's a different topic!

debbie-deb said to Gillian Lancaster
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I'm 5'8.5", 166 pounds, size 12 and never thought of myself as a 'plus-sized' woman.  I taught my two beautiful daughters, ages 29 and 26, 6', 145 pounds--size 6 and 5'10", 130 pounds--size 4 respectively, to always keep in mind, that the cover photos on fashion magazines are airbrushed.  They realize that those 'perfect' women are pure make believe and not realistic view s of how women should look.  There are no perfect women or men! We all are unique and special as we are.  Look in the mirror women---you are beautiful and there is no one else just like you! Embrace the fun of being 'You'!  Screw the designers who try to deplete your self esteem!  We are real women, hear us roar.  We will not be silenced!

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RLKMCD said to Gillian Lancaster
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It's about time isn't it? What a relief  to not have to try to starve ourselves into a size that isn't really ours. And a very big thank you to the makers of Dove soap for starting the trend a couple of years ago with their real women real beauty campaign.

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Veronica said to Gillian Lancaster
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This is great!  Thanks for the thoughts, put very well.  I have been thinking this for ages, having REAL women be the models.  I am so sick and tired of the super tall skinny perfect face types.  Maybe we should all just refuse to buy Vogue and all those other fashion magazines that continually stick these sticks down our throats!  I glance at these pictures and am depressed for days.

Damhnait said to Gillian Lancaster
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I so agree with you. I am a yoga teacher-in my early fifties. I totally accept my shape and reassure my many students that if they can work with and enjoy, take care of their bodies-that size does not really matter so much. One of the graces of growing older....I believe...is body acceptance.

TRACK said to Damhnait
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I didn't wait that long! I am a size 20 tall, and dress very well. Teaching them to except themselves now and just eat in moderation and exercise a little everyday. Thanks

MrsB said to Gillian Lancaster
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A new wave of fashion designers needs to be acknowleged for those willing to take on the creative prospects of designing for women with really curves. Cokkie-cutter designs with a bit of tweaking here and there for a size 0-3 model is no big challenge. Try designer for XL-2x that have shoulders that don't fall down your shoulders, or plunging neclines that don't plunge too far, or cutsy clothing that no women would seriously wear to work or elsewhere. try finding cami tops or dress blouses with under bust seamlines that actually go down far enough to accommodate a size 44C bust. Try finding 44C bras. The clothes that have been designed for Queen Latifah are beautiful and that designer should be awarded for actually making clothes that are sophisticated, sexy and gorgeous. Why won't Karl Lagerfeld and Halston design for larger frames? The snob appeal factor for the smaller size club is cutting out a whole segment of the population that still likes to purchase clothing. I wager that plus size women would spend much more of their money on clothes in the clothing fit and looked great. One of my criterias is pants with elastic in the back of the waistband, but a regular waistband in the front. Thse have been the hardest styles to find. I do not want elastic all the way around. And tops with a bodice that has a seamline dropped lower than they are currently being made. A woman's breasts drop with gravity and it would be nice if designers acknowledge that instead of forcing wmen into torturous bras that forced breasts upward. Ack! As far as shoe designers-please, lower the heels and make more shoes in size 11M.

pleochroicspirit said to MrsB
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I currently wear a size 14 pants/skirt in most brands but find that the size top/shirt I wear is a huge issue. Depending on the brand, I wear either a 38DDD or 40DDD (sometimes requiring a DDDD or E or F depending on how it is labeled and sized). Normally, I wear a 14W or 16W but I have had to purchase as much as a 22W to accomdate my buslines. In doing that, nothing else on the shirt fits appropriately. And, more importantly, there is no way to alter the clothing so it does fit. I also completely agree with you about the annoyance of blouses that have under but seamlines don't actually fit below my breast. Also, why are Bustiers and Corsets made for curvy, well-blessed women not made with some type of "sling" apparatus to keep us from gradually sinking into obscurity... or more to the point, from looking like a giant tootsie roll was placed across our front. I love wearing sexy lingerie but normally buy bras at Lane Bryant because they are one of the few stores that carry that cup size. And, then those bras have padded cups (like I need help looking more endowed), and stand on their own. Even my boyfriend complains that other than the color, my bras are completely a turn-off. Why can no one design support garments that support yet look sexy?? Without appropriately made (and sized) bras, there is no hope for shirts/blouses/and even dresses to fit appropriate. But then frequently dresses either look like maternity wear or a "burlap bag" as my Grandmother used to call any style that hung straight from your shoulder giving you no distinct shape. Even though I was thin when in high school, I have never been ironing board flat. I was then, and am now... curvy...  I also agree that I'd love to find sexy clothes that don't show navel.. or their counterpart, those that have a crew neck. There's a good ortion of real estate these designers are missing out on when it comes to decollete.

I am so glad we are all talking about this issue. I'm not sure how we go about getting more options available to us in stores, but I believe the first step is acknowledging there is a problem, and making others aware of it is a good second step towards others beginning to see just how widespread the issue is. There are millions of us out there with a taste for fashionably trendy clothes and money to spend... it's time we made our voices heard.

firstnonna said to Gillian Lancaster
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It's so not fair. My daughter, 16, is plus size. She wears 18W. (48DDD) That leaves her with old lady style clothes and that's not what she wants to wear. She wants to look cool or whatever the vernacular is these days. The manager at Bealls told us to call the powers that be at Bealls and let them know that we want the Juniors clothing in larger sizes. Perhaps, if we all called the "powers that be" of the stores that we shop at we can get the message accross to them. More Petite sizes, larger Junior sizes and so on. We are the ones that are spending the money, right? Even I could wear Junior clothing if they would carry anything larger than a 12. Okay, I'm thru ranting. Have a nice day, everyone!

LadySunshine said to Gillian Lancaster
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I keep wondering when we will see a return to women's pants/slacks that have a waist that is actually at their wasteline.  I am so tired of pants that are below the belly button ... with all the skin showing ... and these are classified as 'at the waste'.  This generation of girls and young women don't know where their waste is!  Nor do they know about modesty.

Gillian, love this topic about fashion for real midlife women!  I don't know any that are size 4 or 6!  We women deserve better!

Sandra Houle said to Gillian Lancaster
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Bravo to all of the clothes company's that are finally coming to their sense's.  May be they finally realized that they needed to listen to woman, do you think it has anything to do with not selling their small size clothing, so they are loosing money. Even though we aren't all the model sizes we still like to look our best . I am a size 14 to 18, it all depends on who made the clothing and where I shop for my clothes. My clothes don't look like circus tents,or baby doll cute, they are for the mature woman that I am.  And believe me I hate shopping. So when I need to buy clothing I look for quality, style, comfort and femine.  I will not buy clothing that has strlpes that go around my body, which doesn't compliment my body; short clinging clothing that show my bulges and defects; baggy clothing that makes me look like I could hide circus clowns in it with me.  So, Gillian I am thrilled that you wrote this article.  Thank you Sandra L. Houle

 

Sandra Houle said to Gillian Lancaster
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Bravo to all of the clothes company's that are finally coming to their sense's.  May be they finally realized that they needed to listen to woman, do you think it has anything to do with not selling their small size clothing, so they are loosing money. Even though we aren't all the model sizes we still like to look our best . I am a size 14 to 18, it all depends on who made the clothing and where I shop for my clothes. My clothes don't look like circus tents,or baby doll cute, they are for the mature woman that I am.  And believe me I hate shopping. So when I need to buy clothing I look for quality, style, comfort and femine.  I will not buy clothing that has strlpes that go around my body, which doesn't compliment my body; short clinging clothing that show my bulges and defects; baggy clothing that makes me look like I could hide circus clowns in it with me.  So, Gillian I am thrilled that you wrote this article.  Thank you Sandra L. Houle

 

Sandra Houle said to Gillian Lancaster
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Bravo to all of the clothes company's that are finally coming to their sense's.  May be they finally realized that they needed to listen to woman, do you think it has anything to do with not selling their small size clothing, so they are loosing money. Even though we aren't all the model sizes we still like to look our best . I am a size 14 to 18, it all depends on who made the clothing and where I shop for my clothes. My clothes don't look like circus tents,or baby doll cute, they are for the mature woman that I am.  And believe me I hate shopping. So when I need to buy clothing I look for quality, style, comfort and femine.  I will not buy clothing that has strlpes that go around my body, which doesn't compliment my body; short clinging clothing that show my bulges and defects; baggy clothing that makes me look like I could hide circus clowns in it with me.  So, Gillian I am thrilled that you wrote this article.  Thank you Sandra L. Houle

 

Sandra Houle said to Gillian Lancaster
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Bravo to all of the clothes company's that are finally coming to their sense's.  May be they finally realized that they needed to listen to woman, do you think it has anything to do with not selling their small size clothing, so they are loosing money. Even though we aren't all the model sizes we still like to look our best . I am a size 14 to 18, it all depends on who made the clothing and where I shop for my clothes. My clothes don't look like circus tents,or baby doll cute, they are for the mature woman that I am.  And believe me I hate shopping. So when I need to buy clothing I look for quality, style, comfort and femine.  I will not buy clothing that has strlpes that go around my body, which doesn't compliment my body; short clinging clothing that show my bulges and defects; baggy clothing that makes me look like I could hide circus clowns in it with me.  So, Gillian I am thrilled that you wrote this article.  Thank you Sandra L. Houle

 

debbie-deb said to Sandra Houle
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I've actually gotten to hate shopping.  It's just a pain in the tush to try everything on!  If I try on 4-5 pairs of pants, size 12, (by different manufacturers/designers) they will all fit differently!  Aarrgghh!!  Wouldn't it be nice (or a miracle!) if clothing manufacturers used a 'universal' size pattern when designing and cutting women's clothing.  You would then be able to go to any store, take several pairs of size 12 pants, for example, into the dressing room, and each pair would fit as they should!  Your only decision would be; color choice, inseam, pockets or not, etc.  Another words, the basic size 12 (or any other size) would fit where it should.  No more frustration over why you can zip up one size 12 and not the other size 12.

pleochroicspirit said to debbie-deb
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I would even settle for the pants of one manufacturer/designer to all fit the same. At least, once I found a brand name that worked for me, I would know I could always look to that brand. As it stands, I have chosen several pants from the same brand, which I might add looked to be different colors of the same style, tried on one color (becuase I thought it was a sample) only to find that when I reached home, the other two pairs had to be returned because they were sized differently. To this day I don't know why. 

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