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Posted on Friday, July 09, 2010 by Laurie Foley
I had big nerd-fun one night this week reading Ogilvy on Advertising from cover to cover. It is filled with copies of print ads from more than thirty years ago that stirred all kinds of memories. The Hathaway shirt man in his eyepatch. The old Sears ads that make you want to fight over who gets to look at the catalog first. Elegant ladies lounging in bubbles while proclaiming “Dove creams your skin while you bathe.”
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Posted on Thursday, July 01, 2010 by Laurie Foley
Are you sick of the word tribe yet?
Before we abandon it for the next hot idea, consider this question:
Are you leading a tribe or boring a crowd?
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Posted on Tuesday, June 22, 2010 by Laurie Foley
If there was ever a great example of a strong intersection, it's the Reese's Peanut Butter Cup. What can we learn about branding from this confection?
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Posted on Monday, April 05, 2010 by Laurie Foley
Turns out that one anagram for Laurie Foley is “Real Life You.” I loved this.
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Posted on Monday, March 29, 2010 by Laurie Foley
...I am all over any project that involves putting things together from scratch. Freshly opened box full of shiny new components. An instruction manual, preferably with a quick start guide! Heaven.
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Posted on Monday, March 22, 2010 by Laurie Foley
When I start to think there is something I really want to do, my first impulse is often to freeze. But there is one question that can almost instantly change my life: what is stopping me? Whenever I get stuck, all someone has to do is ask me this. The honesty flows and a shift is almost certain to occur. In my experience, there are three kinds of answers to this question: real obstacles, imagined ones, and “Oh my gosh, nothing!”
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Posted on Monday, March 15, 2010 by Laurie Foley
I am not a good housekeeper. In fact, getting a dog was the best thing that ever happened to our kitchen floor. However, I do have an active fantasy life about being a fine housekeeper... The star of my housekeeping fantasy is The Swiffer®. It’s time to Swiffer your online presence.
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Posted on Monday, January 25, 2010 by Laurie Foley
When I made a toast for my grandmother's 90th birthday not long ago, I said that she has always been remarkable to me. These are some of the ways.
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Posted on Monday, January 25, 2010 by Laurie Foley
What motivates us might not be what we thought it was. Dan Pink's new book, Drive, challenged me to go deeper.
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