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How not to look old, part 5–lose the heavy eyeliner

Remember white eyeliner, navy mascara, blue sparkle eyeshadow and false eyelashes that looked like big spiders? We thought we were hip, but we really just looked like Cleopatra or Nefertiti in puberty. Thank goodness those days have passed.

In her book How Not to Look Old, Charla Krupp has taken us through a few quick steps to taking years off our age, from changing our hair to grooming our eyebrows. Now she moves on to makeup tips for the eyes. She says nothing ages you like thick black eyeliner, cracked liquid liner, liner that is not well blended in, liner inside your lower lashes, too-bright eye shadow, glittery eye shadow, overly matte eye shadow, clumpy hard mascara or a single ledge of false lashes.

Over 50 is not the time to be using trendy colors of the rainbow. It’s time to tone down to a minimalist color palette, using neutrals in soft pretty shades, not harsh and severe. Charla gets tips from three Chanel makeup artists to show us how to look five years younger with minimum fuss and maximum impact.

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First, apply a silky neutral eye primer that smooths the surface so eye shadow will stay put, and that evens out the skin tone, camouflaging blotchiness and blood vessels. Then, instead of going the old route and using three color blocks on the lid, start with a neutral color that is close to the color of your lid but stands out against the color of your iris. “If your eyes are green, you want brown with khaki undertones. For blue eyes, a sand or taupe color works well. Brown eyes are best shown off with a darker, almost charcoal color.” Dust that color over your entire lid using a broad shadow brush.

Second, choose a darker shade than the base tone for depth. Dip the edge of a shadow brush in the powder and follow your crease from corner to corner. Blend and smudge around the corners with a sponge or brush.

For eyeliner, use a pencil and start at the outer corner of the eye and draw inward, making the line as thin as possible. If you go the whole way in to the inner corner, your eye will look smaller, so stop a little more than halfway. “Use the point where your eye color ends as your stop sign.” After drawing the line, smudge it to make it look softer. If your eyelids are droopy, “start your line at the outer corner about a centimeter above your lashes, then bring it down to the lash line. This will help your eyes look lifted.”

For beautiful lashes, don’t pump the brush! “Moving the wand in and out of the tube draws air into it, drying it out and making it thick and sticky.” Start the application at the base of the roots and wiggle the wand a little bit, then draw the brush out to the tips. The Chanel artists say that, the older we get, the more we want length, not volume. “Chunky lashes will age you.” So, when buying mascara, go for the ones that give you length, not fat, fibery volume.

If you have thin eyelashes due to illness or injury, you can get lash extensions, where a pro will bond 50-60 individual lashes, one by one, to your own lashes. The results can be dramatic, but the price tag will be around $300, and you will need to get them “filled” every 2-3 weeks at $75 or so because they do fall out. Amazingly, there are also eyelash transplants. Hair from your head is sewn into your eyelids, and then grows just like hair does. You have to get it cut and curled periodically, so this procedure probably isn’t for the low-maintenance women. But in extreme circumstances, like after chemotherapy, it may be a good option. Transplants can run $3,000 per eye, but if you have lost yours, it may be well worth the price.

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SPECIAL REPORT: 150 anti-aging cosmetics, skin care, and beauty products that work Get our 2012 product guide for women over 50 and discover the brand names, prices, and specialties behind anti-aging cosmetics and beauty products that work

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  1. Generic Image Irish Rose says

    Thanks for posting these tips, Susan, but there are a few things I’m not too sure about.  My eyes are dark brown, but I can’t imagine using “darker, almost charcoal” eyeshadow.  And then something even darker in the crease?  I don’t think so.  Sounds way too dark.  I also have droopy eyelids.  The advice to “start your line at the outer corner about a centimeter above your lashes, then bring it down to the lash line” doesn’t sound quite right either.  A full centimeter?  Something’s wrong here. 

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    • SusanTolles SusanTolles says

      The info came from Chanel makeup artists, who Charla Krupp enlisted to provide their “expert” tips. I haven’t tried the eyeliner trick, so I can’t attest to how it looks–just summarizing the pointers given in the book. If you do try it out, let us know how it looked! And certainly experiment with various neutral shades to find the ones that highlight your eyes without looking too heavy. I think their main emphasis was on keeping it simple and neutral instead of the three-tiered colors that we’re used to. I love going to Ulta or Sephora where you can try on every shade in every brand they have. Like playing dress-up all over again!

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  2. texasrose texasrose says

    Yes, I have a Smashbox palatte with many colors, from a promotion when Ulta opened here.  I’ll experiment more per this post.  One thing I notice is that despite advice in magazines to use browns when we get older, brown based shadows work with my olive skin and brown eyes to make me look older, tired, and my skin look dead.  So while dark charcoal is a bit much, it’s good to know I’m still on the right track ;-) .  Chanel is wonderful — and long-lasting.  Sometimes discontinued colors I love are on eBay. One thing I notice in lipsticks and eye shadows — they no longer go on as exactly the same color that they appear to be.  Usually they’re lighter.  Your advice for a makeover at Ulta or Sephora is excellent.  

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  3. judekazooty judekazooty says

    I resent the title of the book for openers..Fact is believe it or not we all get old and die..it’s, well ,the circle of life. There’s not ONE thing Wrong with getting old or being old..it’s something we all do. We all want to look our best at any age. By best I mean soft, gentle, approachable and cared for.
    There is no one “look” that fits all I don’t care how many “experts” you bring in on the subject what works for one person won’t work for another. We are thankfully all unique! I hope for the time when women of All ages will learn to Appreciate themselves and there own abilties rather than feeling alittle down and then seeing a magazine or website that tells them what they “need” rather than searching within for those answers. I am personally sick of being told I can’t look old or gain weight or wear whatever I please! After one reaches a certain age they should be beyond seeking approval and value from what ANYONE thinks about how they look or what they do!

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  4. Judith Marshall Judith Marshall says

    Hi Susan,  Great tips.  I had my makeup done last week at Neiman’s in S.F. by a Bobbi Brown artist and he lined my eyes with gel liner that goes on extra smooth (I find a pencil can drag).  The difference was he lined at the lash line, almost in between my lashes, which looked very natural and yet emphasized my eyes. There are always new techniques to learn no matter what our age is.

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