Vibrant Nation

Financial Planning for Today's Woman

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Kitty O'Keefe's avatar
Kitty O'Keefe
is a financial professional with 30 years' experience in financial management and education for women.


  • Do Not Start With the Redhead Having a Hot Flash

    Senators Coburn and McCain allege waste in the stimulus.  I allege something quite different.

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  • Why the European Bank Stress Test is Almost Meaningless

    European banks just completed a "stress test" designed to indicate whether a bank could survive a further economic downturn.  The primary measurement in this test is whether the bank is adequately capitalized, another way of saying whether its assets can absorb losses that may occur in such a downturn.  Why that test was deeply flawed.

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  • The Case Against Goldman Sachs: Epilogue

    Last April, I outlined the case against Goldman Sachs.  Here's what happened, and what it means to you.

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  • Financial Regulatory Reform: A Mixed Bag

    Before you listen to pundits and talking heads, you may want to read a review by someone who's actually read the bill.  It's a mixed bag.  Some things are good.  Some things are not so good. 

    Let's take a look.

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  • The ugly truth about US debt

    Only your closest friends will stop you before you leave the house in an unflattering outfit. Maybe it takes a grown woman without an agenda to tell you to truth about US debt. Here's an unbiased look. Please refrain from the temptation to shoot the messenger. All links are to most current US government promulgated reports.

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  • Politicians + Banking Reform = Financial Disaster

    Anyone who doesn't harbor some degree of animosity for the bankers who, through a combination of stupidity, short-sightedness and avarice, caused the global financial crisis is a better person than I am.  That said, financial reform should not be tantamount to financial dismemberment.  And there's a little known accounting rule winding its way through financial reform that may be just that.

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  • Do you have what it takes to be a stock market investor?

    The latest market downturn was accompanied by countless stories of women who panicked and sold at the bottom and were too scared to get back in, even after a 70% + bounce back.  Buying high and selling low is clearly not an effective strategy.  Here are five simple questions to see if you've got what it takes to be an investor.

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  • Things are (sort of) looking up

    In the midst of a stomach churning stock market correction, Dr. Nouriel Roubini predicts another 20% down. Why I think he's wrong (and why I think the moniker "Dr. Doom" fits him well).

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  • What if there were a sale (and nobody bought)

    Do you remember looking back at the market low in March, 2009 and thinking, "I wish I had bought then"? Here's another chance.

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  • Vital lessons learned from the market's recent freefall

    Now "fat finger" and "high frequency" trades are part of the common vernacular. Not much solace for those who lost money during the stomach churning drop. What you must know to protect yourself from losing money, while the slow process of figuring out what happened occurs.

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  • As the sky is falling. . .

    May we remember Warren Buffett's recent admonition.

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  • Who's most guilty of financial malfeasance?

    You may have heard Warren Buffett has said that he has no problem with the Goldman Sachs deal that has resulted in charges of client misrepresentation by the Security and Exchange Commission (and is being considered for criminal charges by the Justice Department).  As discussed in a previous article, I agree.  If not the banks, than who is most responsible for the financial meltdown?

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  • The case against Goldman Sachs

    It's easy to vilify Goldman for bad behavior. Let's take a look at this case, and decide for ourselves.

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  • Who can you trust with your money?

    If you ask the individual investor, the answer is "no one." Not after the likes of Bernard Madoff, Allen Sanford and, now, Goldman Sachs, the crown jewel of investment banks. So, if you follow the thinking of the individual investor by measuring "Investor Sentiment," you would have drastically cut back in stock investments in December, 2008, and you would not have returned to the stock market yet.

    In other words, you would have sold near the market low.

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  • Can your investments beat the pro's?

    Last January, I posed the question that buying shares in the S and P 500 may be just as effective as following professionals' stock market picks. Some women who are participating in the facebook "Self-Invested Women" Pilot Program are considering whether they are passive (people who buy an index, like the S and P 500) or active (people who buy individual stocks or types of stocks, like energy and health care) investors. This may help you make that decision.

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  • Taxation without torture

    Taxes. Just hearing the word makes most people cringe. How a couple of easy steps can go a long way in making the process more bearable.

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  • Should Janet Yellin be confirmed as fed vice-chair?

    San Francisco Federal Reserve Bank President Janet Yellin is Obama's nominee for Vice Chair of the Federal Reserve Bank.  While I'd love to see a woman in this position, why this policy dove may be a perfect short-term answer, and a long term disaster.

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  • Examining Tea Party allegations of higher taxes and increasing debt

    The "Tea Party" movement alleges that the USA is moving toward socialism with higher taxes and increasing levels of public debt. Let's take a look at where the country actually stands with its taxation.

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  • A Party Invitation

    As our nation grinds to a halt under the failure of statesmanship, I refuse to take a side.  You may not characterize me with a word, when doing so will only give me the opportunity to give countless examples of when that word does not accurately describe my position. 

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  • The case for (and against) raising interest rates

    One of the Federal Reserve Bank's most powerful tools is raising short term interest rates. Why they should (and why they shouldn't) do just that now.

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  • The most important financial news you haven't heard

    Health care costs are 17% of our Gross Domestic Product, and growing at 12% per year.  At this rate, in 10 years, health care will be 50% of our GDP.  No health care legislation on the horizon.  The biggest contraction of GDP since the Great Depression just took place, and caused a worldwide recession.  No financial reform legislation on the horizon.  This is the story that may be bigger than either of those.

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  • The economics of what happened last year in plain English

    Most economic news is reported by someone with a vested interest in what you think.  I don't care what you think, but I do care that you get all the information you need to draw your own conclusions.

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  • Mad as Hell About Financial Bailouts? Here's Who Did What.

    In the Catholic school I attended, nuns often kept an entire class after school for the behavior of a few.  In the current economic climate, We the People are likely to do the same for any public official who has responsibility for anything "financial."  In order to avoid throwing the baby out with the bathwater, here's a list of who is responsible for what, so we don't fire those who may not have misbehaved.

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  • Corporate subsidies, anyone?

    Yesterday, the stock market slid precariously with dire warning about the impediments to profitability we can expect if Obama's limitations on risk-taking by "too big to fail" banks are enacted.  Let's take a look.

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  • Farewell, banker welfare

    A look at why so many women are furious at the amount of bonuses paid to bankers, and what to do about it.

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  • Sizing up the competition

    We're going head to head with stock market pros this year, by comparing the results of buying the S and P 500 Index with that of professional investment strategists. In order to compare track records, let's look at how the strategists did last year. All initial recommendations were taken from Barron's Magazine December 22, 2008 (and changes to portfolios were published as of September 7, 2009, and calculated as of September 30, 2009).

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  • Who's a better investor, you or the pros?

    Last September, I published the 2010 investment advice given by several market professionals and posed the question,"What would earn you the most money? Buying the entire S and P 500 Index or buying just the sectors of that Index that the market pros suggest?"

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  • Four extraordinary financial predictions for the coming decade

    As we leave the year of the "Great Recession" behind, knowing four likely financial outcomes will show us how to position ourselves for financial prosperity in the coming decade.

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  • A radical approach to personal net worth

    This is a re-print of an article I originally published last February, when the markets were near their lows and sentiment was dismal.  Now that a recovery is beginning, we can again pause to reflect on the meaning of the season and revisit what is truly important.

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  • Howard Dean says, "Kill Bill"

    You may love that health care reform in any form may emerging from the Senate.  You may want health care reform, but find so many flaws in this legislation that you hope it doesn't pass.  Why Dr. Dean wants the Bill to die.

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  • Saying goodbye to the "Decade from Hell"

    2010 seems to be a nice place to start thinking more positively about our lives.  Let's clean up the last remnants from this decade, and start anew.  Let's control what we can.

    Let's be more financially responsible.

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  • Can the nation afford it? - part two

    There are two sides to everything. Our previous discussion, that compared the US debtor status with a few less zeroes on the assumption that trillions are not numbers we throw around all that often. Our example showed a woman earning $134,540 per year, who owes $125,000 mortgage and $1871 on her car. Doesn't sound so bad, does it? Sadly, there is no perfect analogy.

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  • Can our nation afford it?

    An enormous amount of discussion about health care, additional troop deployments, extension of unemployment benefits, etc., begins with opponents saying, "We can't afford it."  Let's take a look at our debt, how it compares with other countries, and weigh the pros and cons of policy decisions based on an educated look at our financial circumstances.

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  • A kinder, gentler look at women and their money

    I've edited a financial book for women eight or nine times now, and that process has taught me a few very important things.

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  • Greed and fear

    Buy low, sell high is an investing mantra we all know -- and rarely follow. Here's a simple and effective solution.

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  • Straight talk about deficits and health care reform

    No issue is more politicized than deficit spending. Blame abounds, but little insight is given into the components of our deficit, and what reasonable action must be taken.

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  • Economic Highs and Lows

    After a third quarter that dazzled like a diamond in the pile of coal our economy had been for the prior year and a half, we seem to be standing at a crossroads.  The stock market seems economically cheery, but most of us are not.  What's the best action to take in times like these?

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  • A woman's world economic view

    After having been told that finance books don't sell well with women, I point out that we are over 51% of the population and manage billions of dollars in household finance.

    What we do matters.

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  • The female retirement dilemma

    Issues involved with planning for retirement are different for women than they are for men.  And understanding them can be the difference between comfort and poverty in our old age.

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  • Why inflation is so much worse for women

    Poverty for older women is twice that for older men.  Here are the facts . . . and what we can do about them.

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  • There's a light at the end of the tunnel

    . . . and it isn't the train.

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  • Who can you trust?

    Bernard Madoff defied the odds by returning a consistent 12% annual return to his investors. Stanford Financial assured its clients that they were investing in safe, insured certificates of deposit. WorldCom's balance sheet was remarkable in its ability to grow profitably.

    All were lies.

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  • A grown-up woman's guide to the stock market

    The business news is full of wildly varying opinions from market pundits. Here's some information you need to make the best decisions for you and your money.

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  • What if we had a financial meltdown - and did nothing?

    After the worst recession since the Great Depression, how do you feel about doing absolutely nothing to change the way financial institutions operate (except paying for a bailout)?

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  • Important pricey handbag information

    Gender marketers tell us that we face economic uncertainty by buying pricey leather handbags.  Perhaps they underestimate us.

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  • Happiness is . . .

    "Happiness is," said a song that was popular when I was a girl, "different things to different people."

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