Earlier this month, the popular NBC TV series Harry’s Law was cancelled after only two seasons.
As one blogger put it, NBC cancelled Harry’s Law, one of its few hits of the season, simply for the crime of “skewing old” – that is, for appealing to the “wrong” audience:
Harry Law’s ended up averaging 8.9 million viewers per episode before the ax swung… NBC’s overall prime-time average this season is 7.4 million viewers, and that’s with the Super Bowl factored in. In other words, Harry’s exceeded that average by 1.5 million viewers…. But in the only audience estimate networks care about…that would be advertiser-prized 18-to-49-year-olds…Harry averaged a piddling 1.8 million of those “desirable” viewers. But don’t the old folks at home deserve at least one show they can call their own?
“When a network says, ‘We’re getting rid of our most-watched show because those viewers are too old and advertisers don’t like that,’ let’s keep in mind that…advertisers shouldn’t be stuck towards the 18-49 demographic,” wrote another blogger. “Those 50+’ers probably purchase more products than the 18-49 demographic. To count them out because of their age is just bad marketing.”
Have you watched Harry’s Law?
What quality TV or movies can you recommend for older viewers?