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Media

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We’re committed to bringing better attention, information, and research to the public about vibrant women 45+.

  • For years, Vibrant Nation has been surveying women 45+ and distilling from this a unique library of research and reports filled with up-to-date and meaningful insights on what women 45+ really need and want. To learn more, view our research studies page
  • VibrantNation.com Founder and Chairman Stephen Reily actively blogs and speaks as an expert about the Boomer Woman demographic.
  • Questions about what vibrant women over 45 know, do, and buy? Contact us directly to speak with our experts: info@vibrantnation.com.
 

press releases

Vibrant Nation Free Report Gives Expert Advice On What To Wear and Where to Shop for Women Over 50
November 28, 2012
Free download report shares 15 midlife makeovers, 6 best clothing lines for women over 50, and style strategies that flatter.

Vibrant Nation free report gives expert advice about online dating for women over 50
October 26, 2012
Free download report identifies the best dating sites for women over 50 and provides tips and strategies to help midlife women find love regardless of age.

VibrantNation.com Founder/CEO Stephen Reily To Participate in Licensing Executives Society Annual Meeting and M2Moms® – The Marketing To Moms Conference
September 25, 2012
VibrantNation.com, the #1 social platform for Baby Boomer women, continues the site’s fast pace of delivering unique insights about Boomer women and social media in today’s marketplace.

Vibrant Nation free report gives expert advice about best jeans for women over 50
September 14, 2012
Free download report provides the 16 brands most recommended by women over 50.

Vibrant Nation free report reveals 12 cosmetic procedures worth paying for as recommended by women over 50
July 13, 2012
Free download report provides reliable information about Botox vs. Restalyne, chemical peels, laser skin treatments, breast reductions and lifts, Lifestyle Lifts and other cosmetic treatments and procedures as recommended by Boomer women.

Vibrant Nation Free Report Gives Expert Advice About Redefining Retirement For Women Over 50
June 28, 2012
Free download report provides tips for reinventing selves and careers after 50 as recommended by Boomer women.

Vibrant Nation Free Report Gives Expert Advice About What To Wear Underneath For Women Over 50
May 4, 2012
Free download report provides the brands and styles most recommended by women over 50 as the best shapewear, panties, girdles and bras for large breasts.

Vibrant Nation Free Report Gives Expert Advice on Best Wrinkle-Free Travel Clothes and Other Essentials for Simpler Travel Recommended by Women Over 50
March 30, 2012
Free downloadable report provides recommendations on best wrinkle-free travel clothes, must-have travel accessories for simpler and easier travel, and comfortable yet stylish travel shoes.

VibrantNation.com to Share New Research on Boomer Women and Health, Work and Cosmetics at Upcoming Conferences
March 16, 2012
VibrantNation.com Founder/CEO Stephen Reily To Participate in What’s Next Boomer Summit, Aging in America, and M2W®-HC™ – The Marketing Health and Wellness To Women Conference.

Vibrant Nation free report gives expert advice about stylish, comfortable shoes for women over 50
February 24, 2012
Free downloadable report provides important tips about where to shop and what to buy to find the most comfortable, flattering shoes recommended by women over 50, even for problem feet.

Vibrant Nation free report reveals what every woman over 50 should know about bioidentical hormone replacement therapy
December 29, 2011
Free download shares Vibrant Nation members’ best advice about bioidentical hormone therapy

Vibrant Nation free report gives expert advice about the best lubricants for women over 50
December 21, 2011
Free download report provides Vibrant Nation members’ favorite personal lubricants, female moisturizers and natural solutions to female dryness

Vibrant Nation free report reveals 5 skincare essentials you can’t live without to have healthy, glowing skin after 50
December 16, 2011
Free download report gives advice about cleansers, sunscreens, moisturizers, eye treatments and night creams formulated specifically for a mature woman’s skin

That Boomerang “Child?” He May Be Over 30
November 23, 2011
With an Ongoing Recession, Baby Boomer Women are now housing Adult Children for years

Vibrant Nation free special report gives expert advice about great hair color for women over 50
November 18, 2011
Free download report provides a buyer’s guide to the best hair coloring products, shampoos and conditioners for color treated hair, color extenders, color protecting glazes and shine sprays

New Study Finds Boomer Women Have Tech Toys on Their Wish List This Holiday Season; Buying Tablet Computers at 3x National Average
November 16, 2011
New Research from VibrantNation.com and Silvers Summit Reveals Smartphones, Tablets and e-Readers among Boomer Women’s Technology Must Haves

Vibrant Nation free report reveals 5 keys to bright, beautiful eyes after 50
November 10, 2011
Free download report gives advice about best eye creams, makeup tips and concealers to reduce the appearance of under eye puffiness, dark circles under eyes, and under eye wrinkles

VibrantNation.com Research Shows That Boomer Moms Continue to Financially Support Their Adult Children
October 20, 2011
Women over 50 play key role both as purchasers and purchasing influencers for their adult children

Vibrant Nation Wins Annual Mequoda Rocket Award
September 20, 2011
Stephen Reily of Vibrant Nation accepts the annual Mequoda Rocket Award, which honors the fastest growing Mequoda Gold Member website

see allsee all press releases

 

in the news

Does empty nest mean empty pockets?
March 27, 2013
The Morning Show (NECN.com)

What’s the Neflix password again, Mom?
March 17, 2013
Wall Street Journal

How Will Boomers Buy Hearing Aids?
Feb. 11, 2013
MediaPost

Women Are Buying Mobile Devices For Themselves, Their Adult Kids, Their Parents, Their Grandchildren …
Jan. 14, 2013
MediaPost

Why Women Hate The Cosmetic Industry
Dec. 10, 2012
MediaPost

The Moody Mom — And When To Reach Her
Nov. 13, 2012
MediaPost

When NOT Talking About Money IS Talking About Money
October 8, 2012
MediaPost

Lifestage Marketing At Its Best: From Kimberly-Clark And Poise
Sep 10, 2012
MediaPost

When Older Boomers Drive Away Younger Boomers
August 13, 2012
MediaPost

Why Even Nora Ephron’s Death Couldn’t Save Ann Curry
July 9, 2012
MediaPost

Bras for Boomers–And Other Lessons in Retail
June 11, 2012
MediaPost

The Right Word To Describe Work For Boomers? Try ‘Work’
April 9, 2012
MediaPost

What Do Boomer Women Want from Cosmetic Companies? Not What They’re Selling
March 12, 2012
MediaPost

VibrantNation’s Stephen Reily Talks Moms At M2W®HW–The Marketing Health & Wellness To Women Conference
March 8, 2012
News.Yahoo.com

For Women, All Websites Aren’t Equal: Go Where They Connect with One Another
February 23, 2012
EmpowHER Media

Millennials and their Mom Complex
January 31, 2012
Webmaster Radio/Purse Strings

New Retail Trend: ‘Buy Young’ or ‘Buy Old’
January 30, 2012
The Fiscal Times

Silvers Summit: On the Road, On the Go
January 15, 2012
Youtube

Baby Boomer women pace tablet purchases
December 20, 2011
Examiner

Who’s Buying All Those iPads? Boomers Become Earlier Tech Adopters Every Year
December 12, 2011
MediaPost

Extended families are making a comeback
November 23, 2011
USA Today

59% Of Boomer Moms Pay For Their Adult Child’s Cell Phone — And That’s Not All
November 17, 2011
MediaPost

Reaching Boomers Where They Listen
November 1, 2011
EmpowHER

The “M” In MHealth: It’s For Boomers
October 20, 2011
MediaPost

Sex and the Vibrant Boomer Woman: A Market Opportunity Spurned
October 2011
C2 Magazine

What Jane Fonda Means If You Market To Boomers
September 19, 2011
MediaPost

Guest Opinion: Boomer Women Can Be Won Over
July 27, 2011
Credit Union Times

Huffington Launches A Boomer Site Called ‘Post 40′ – What’s Post-40 About Boomers?
July 18, 2011
MediaPost

Managing Vibrant Boomer Women
June 27, 2011
Sales & Marketing Management’s

Cashing In on Boomers’ New Bucket Lists
June 17, 2011
The Fiscal Times

Consumers Over 50: Finally, Too Many to Ignore
June 9, 2011
Business 2 Community

An Older Population Is Catching The Brand Manager’s Eye
May 16, 2011
MediaPost

Interview of Stephen Reily, co-author of “Vibrant Nation: What Boomer Women 50+ know, think, do & buy”
April 28, 2011
Womenology

see allsee all news


Vibrant Boomer Women: Get to know our audience

  • Median age is 48
  • 63% have bachelor degrees or higher
  • Avg. household income is $100,000
  • Each month more than 50% have a personal connection with other women over 45, and more than half report their connections are growing
  • Her most important influence: “other women like me”

Want to know more? Check out our recent research for more insights.

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