Like Miriam Arond, Stacy Debroff, and me, Emily Bader is a marketer who will be speaking at the Marketing-to-Moms Conference in Chicago next month. An Executive VP for Strategy & Planning at Ketchum’s Zocalo Group, Bader will be talking about activating recommendations among moms in social media.
Bader is bullish on mommy blogs, of which she estimates there will be as many as 4.4 million by 2014. How can so many women talking to themselves impact the marketplace?
Because, Bader says, they will offer more ways to engage other women meaningfully. “There are so many different types of blogs out there and so many different focal points,” she says. “If it’s a blog written by someone who’s in or near your circle it can be effective.”
But all these mommy bloggers can’t just be posting product reviews. They need to be launching real conversations that are relevant to other women. Bader and Zocalo focus on the 1 in 10 women who are “recognized recommenders,” their own term for those who are “out there talking, blogging, and sharing their advice. They’re growing in number.”
It’s interesting to think how the population of recommenders can grow without limit, but if you think about your own life, it makes some sense. If each person could (theoretically) find the right platform to share recommendations about the thing they know the most about, then recommenders would be a lot more common than 1 in 10.
These changes make it more challenging for marketers like Emily Bader, who need to persuade their clients to engage women at the place where the meaningful recommendation takes place, which is now more likely to be on an individual blog or a small online community than on a giant portal – or a brand’s own micro-site.
What does this have to do with the vibrant midlife women I usually write about? First of all, as moms age, they won’t all stop blogging just because their kids grow up. So get ready for a big generation of midlife bloggers who keep influencing their peers even after turning 50.
Second, what Emily Bader says about mommy bloggers also applies to Vibrant Boomer bloggers (175 of whom publish at VibrantNation.com). Their ability to generate meaningful conversations and to share actionable recommendations around issues unique to their stage of life is just as strong as the mommy bloggers who may be their own daughters.
Come to M2Moms if you want to learn more about inserting yourself into the place that make women buy: conversations with other women like them.
Kudo's to you Alicia! Wow you've accomplished quite a lot in your life and you will with dating too at some point. Hang in there! Hugs back! Lisa
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My parents divorced when I was ten and I always felt like my lack of self esteem most have something to do with my Dad's absence but then one day when I was in my firths my mother said or did something that made me realize she was emotionally abusive
Holy crap! What a sad story. Congrats on overcoming that hurdle. Wow.
How I would handle it. FIrst, I would get into therapy; that could go a long way to helping you and your difficulties.
Second (boundaries are necessary in life)..when your kids call for advice, I would FIRST ask them what their thoughts are an
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