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Makeup for us who are over 65

I'm over 65 and am very active.  I still work, I travel, I bike, exercise, tutor, and volunteer.  I feel more like 40 and my lifestyle reflects this.  But as I read all the makeup ads and try different department store and drugstore products, I'm not satisfied.  Has anyone found makeup for our age group that makes us look natural and yet enhances the attributes we have at this age.  How do we get cosmetic companies to address our needs?


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