Now that vibrators for women are being sold in family-friendly stores across the United States, the term “retail therapy” just became a double entendre. Many new vibrators are appearing in supermarkets, super centers and pharmacies all over the nation, right next to the condoms. Women now have the option of shopping for a new vibrator while they’re picking up a gallon of milk and some eggs.
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A more open sexual attitude?
Vibrators for women are being stocked on the shelves of Kroger, Target, Walmart, CVS, Walgreens and Safeway stores, to name just a few. It’s okay to sell them, because vibrators for women have been re-branded in many cases as “vibes” or “personal massagers.”
It’s the first time that vibrators for women have been available in such a mass-marketed, commercialized way. In the past, vibrators have been shoved into seedy sex shops, more rarely in lingerie shops. Does the appearance of vibrators in grocery stores mean that the United States is moving toward a more open, more progressive way of viewing sex?
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It’s not very likely. This is still the same country that has suddenly decided to start regulating birth control (and in some states, condoms) because it prevents new life from forming. If anything, the U.S. is becoming more backward when it comes to sex. So what’s this new attitude about vibrators for women all about?
Money. The appearance of such devices in stores that are considered family-friendly and essential to everyday life could signal an evolving attitude about sexuality…or, it could just be a nod to the fact that vibrators are a billion-dollar business — one of the few that didn’t take a huge hit during the global recession.
While other companies struggled to stay afloat, retailers and manufacturers selling vibrators for women actually made money in many cases. Trojan and Durex, better known for making condoms, are among the new contenders in the vibrator market. They’re selling their vibrators for women in discreet boxes that are perfectly suitable for the mass consumer market.
Vibrators for women are a huge business for e-tailers who sell their products online, and big box chains don’t want to lose any more of their profits to the ease of Internet shopping. By making these pre-boxed vibrators for women available on a large scale, brick-and-mortar chains have an unprecedented opportunity to start reaping some of the rewards of the big-dollar sex industry.
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If you can’t beat them…
It’s odd, yes, to live in a country that both promotes sexual exploration in the form of grocery-aisle personal vibrators while squashing female independence in the form of legislation that seems 50 years too old — but women should still embrace it anyway. Masturbation and vibrator use are particularly helpful for women going through menopause, who may experience problems with female dryness and dyspareunia that makes sexual intimacy an uncomfortable, stressful situation.
Vibrators can be beneficial to both parties in an intimate relationship, in fact, and surveys suggest that the majority of men are very open to trying them in the bedroom. So the next time you’re at the grocery store, go ahead and drive down the condom aisle. You’re never embarrassed to buy bread — so why not a small personal massager in a pretty purple box?
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Hallelujah ! Guess I must need milk…..now!