Best Makeup Over 50: Makeup tips and tricks for applying foundation to hide wrinkles and imperfections

September 1, 2015 at 12:00 am in Fashion & Beauty by VN Editors

Whether our problems are crow’s feet, crepe-y lids, laugh lines, the dreaded 11s, or some other imperfection like adult acne, our makeup routine has to change as we mature. Women sometimes make the mistake of accentuating lines and wrinkles around the eyes, lips, and forehead by wearing too much foundation and powder. Instead of camouflaging your wrinkles, it settles into the lines and wrinkles making them more noticeable.

Less is more when it comes to makeup as you age. You don’t want to pile on the foundation, powder, or any other product. Instead, you want to apply the products in a smart, ordered way that helps accentuate your beauty while minimizing the lines and wrinkles we’ve all earned.

There are lots of makeup tips and tricks for applying foundation to hide wrinkles and imperfections.

Choosing the right shade of foundation can be quite difficult. Do you match the back of your arm, your neck, your chest?

According to gossmakeupartist, you should always match your foundation to your chest, no matter what you’ve been told. You want your face and body to be the same color. The neck is often times lighter than the chest so it makes sense to match your foundation color to your body. (If you need to, put some streaks of the foundation on your arm and walk outside the department store. That way, you’ll get a look at it in natural light.)

There’s an easy way to tell if you’re using the right shade. Take off your shirt, then apply your foundation as usual. Now, look in the mirror while tilting your head down and resting it on your chest. Do your forehead, nose, and chin match your chest? If so, great! You’re wearing the right shade. If not, you may need to reconsider the foundation you’re using.

Need a quick fix in the interim? Gossmakeupartist suggests that “If you don’t want to bring the foundation down onto your neck – use a bronzer and your current foundation and warm up the outsides of the face and neck to bring everything into balance.”

Often, liquid foundation is best for women over 50 because our skin tends to become dryer. However, many Vibrant Nation members adore mineral makeup.

First, prepare the skin by cleansing, toning, and moisturizing.

Start with a clean, moisturized skin. If you need help with your skin care routine, download our free report, Healthy, glowing skin after 50: 5 skincare essentials you can’t live without.

You may use a toner – in a wipe or bottle form – to cleanse and tone the skin. Then use a quality moisturizer, preferably one that contains sunscreen. If you need help choosing a moisturizer, download our free report, 5 Anti-Wrinkle Face Creams Most Recommended By Women Over 50.

Apply a primer

Wait a few moments for the moisturizer to soak in. Then, apply a primer. Primers re-texturize the skin and make the foundation application smoother, and help it stay on for longer.

VN member Kathryn Kondrad shared, “Although it’s an extra step, primer will make any foundation look better. So will a good foundation brush. Lancome has an excellent one.

Apply your foundation

Apply your foundation using a sponge, brush and/or your fingers. (A tip from VideoJug for applying liquid foundation with a latex sponge: Dampen the sponge a bit before you use it. Remove any excess water. This will prevent the sponge from absorbing most of the foundation. Shake your liquid foundation and put some on the back of your hand. Use the sponge to dab some on your forehead nose chin and cheeks before smoothing it in with even sweeping movements.)

Fabafterfifty advises, you don’t have to wear foundation from hairline to jaw line and beyond. You can simply choose to wear foundation in the middle of your face or wherever you need it.

There are lots of different configurations and application techniques. The best is the one that works for you! That’s what one woman, HLDCO, says. Her video, about how to apply foundation makeup to give your face a more youthful appearance is embedded below and illustrates a triangulation technique that she developed based on her own research.

HLDCO’s theory is that as women get older, we have more contrast on our faces — the degree of difference between light and dark — because of our wrinkles and lines. The idea behind her makeup for older women is to reduce the contrast between light and dark. She uses powder makeup in her video, but you could apply the technique using whatever foundation you choose. (Check out Best makeup over 50: Foundations we love to get foundation recommendations from women over 50.)

She also has a differing take on the advice from most regarding foundation for older skin: “Cream foundations that have a dewy finish aren’t flattering for the mature face,” she said. “Adding shine plays up the bags, pooches, creases, pores, and lines that plague us as we age.”

Instead, she recommends foundation with a matte finish.”I prefer powder (which proves powder foundation can work on an aging face), however, matte foundation that is liquid or cream-base works, too. Just make sure it is matte.”

Apply concealers and correctors as needed.

These days, concealers and correctors go on after your foundation. These helpful products use to be quite heavy and were best blended beneath foundations. With changes in how both concealers and foundations are formulated, you need less concealer and it will be wiped away if you try to put it beneath your foundation.

As you apply your concealer and corrector, do so sparingly. Any fine lines around the eyes will be accentuated — not hidden — if you apply too much product. Again, less is more!

Apply the corrector to the dark areas around your eyes that can make you look tired. Blend the excess into your foundation. Other areas that may need a lift are around the nose or under the lip. These areas tend to become darker as we age.

Make your skin glow using blush or highlighter

To create a healthy glow, apply cream blush sparingly to the apples of your cheeks. This should be done before you powder your face so that it will blend with the rest of your makeup.

Another way to illuminate your skin: Use your fingers to apply a liquid highlighter with light reflecting particles to your cheekbones and the bridge of your nose. Then blend it using your fingertips. This should give the skin a warm, youthful glow.

Makeup instructor Bridget Winton advises that you focus on your bone structure. To lift the face, use lighter and darker shades to make hard lines soft and soft lines hard. She has several tips for how to brighten aging skin:

  • To disguise a sagging chin, cover it with a foundation that’s one or two shades darker than your facial foundation.
  • If your skin appears shallow or dull, use warm colors to brighten it. Try using a foundation that’s half a shade lighter than your skin tone.
  • To hide dark circles under your eyes, use a foundation that’s a shade lighter than your facial foundation on that area. Use a concealer over that, then add loose powder to set and hide the color difference.
  • Don’t over do it with illuminating or bronzing products. A fake tan can add years to your face. Try blending the bronzer into your moisturizer or foundation, then apply it evenly to your face. You can also use a loose powder that’s a shade or two darker than your skin tone.
  • For a dewy look, use a spritzer or re-moisturizing spray to set makeup and add a glow.

Use powder to set your makeup — or don’t!
Use powder sparingly, because too much powder will accentuate your lines

Use a large powder brush, load it with light reflecting powder. Tap it lightly before using to get rid of the excess powder. Use the powder sparingly to set your foundation. Using too much powder can highlight wrinkles and pores. If your skin is very dry, you may choose to skip this step.

(Fabafterfifty advises that mineral powders are better for people with a bit of an oily complexion. If you’re older and have a dry skin type, the powders tend to sit on the surface of the face and make the pores look larger.)

What techniques have you found that work for you? What’s more important — the product or the application process? Share your tips for a flawless face with the Vibrant Nation community by commenting below.


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