The Invisible Women Study, commissioned by online fashion retailer isme.com, found that only nine percent of women over 50 were pleased with what they saw in the mirror. That’s a mighty small number, especially compared with 43 per cent of 20 somethings.
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Is it any wonder, then, that the anti-aging cosmetics industry is growing by leaps and bounds? At the end of the 1990`s there were but a few cosmetic lines geared toward the anti-aging industry trend, and now there are literally hundreds of anti wrinkle face creams on the market.
The Invisible Women study surveyed 1,200 women and found that there was a dramatic drop in body confidence as women get older. Contributing factors included changes brought about by aging, as well as a youth-obsessed fashion industry.
Adult behaviour psychologist Susan Quilliam commented on the study’s findings:
All the studies show that most women reach the peak of their mental, emotional and relationship effectiveness as they reach midlife; having brought up a family, become confident in their jobs, reached a state of wise comfort with their lives, they feel good about the future. Sadly the same can’t be said for their feelings about their bodies. We live in an age where female beauty is defined as young – a definition that has become an obsession in society, and particularly in the media. There’s no psychological underpinning for this, but the fact remains that at midlife, women can feel invisible – or at worse, unattractive.”
Isme.com brand ambassador Lynda Bellingham, 62, said: “Women in their fifties feel fed up with their bodies, essentially because what you see looking back at you in the mirror is very different to what you saw 20 years ago.”
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All that dissatisfaction while looking in the mirror prompts many women to look for anti wrinkle face creams that work. But the ocean of products promising miracles doesn’t make that quest easy.
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The toughest part for me, as an adult who has put my difficult childhood behind me, is dealing with family members who are in denial about anything being amiss about how we were raised and the impact this has had on our on-going relationships.
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Oil of Olay moisturizer. I have had dry skin since I was in my 20's. Now that I am in my 60's.....Oy! I have always used some type of Oil of Olay moisturizer. I am now using the Age Defying creams, and like them alot. Oh, and Chap Stick under
ReginaLove, that is SO great to hear! As for soy, it may help with menopause symptoms -- it it controversial. The best way to use soy is in the form of whole fermented soy foods (miso, tempeh, tamari and natto). Non-fermented soy foods such as soy mi
Agreed. I never thought I was vain until I had a mastectomy at age 39. I was devastated and told the doc I wanted to wake up with implants. Now at age 60, I am lopsided and wondering if I was just avoiding the inevitable. You get what you get and you
Sounds very interesting.
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