Vibrant Nation

Speakers

VibrantNation.com is the thought leader on issues related to all aspects of the women of the Boomer generation. Both CEO Stephen Reily and Senior Strategist Carol Orsborn, Ph.D. are well-known marketing industry experts, strategists, authors and bloggers on this unique and important demographic niche and speak frequently on the topic throughout the United States and Canada.

Please download our Pre-Program Questionnaire to help us develop the most appropriate custom presentation for your audience. Or contact us at speakers@vibrantnation.com.

Carol Orsborn, Ph.D., is an internationally known author and thought leader on issues related to marketing to Boomer women, adult development and quality of life. She has provided counsel to more than 100 leading companies in a broad array of industries, including AT&T, Phonak, AARP, Hallmark, Pfizer Pharmaceuticals, Prudential, The Walt Disney Company and Visa. In addition to her presentations on marketing, Dr. Orsborn, author of 15 books about life-stage transitions, shows women approaching midlife and beyond how to make the most of life by tapping into new sources of courage, flexibility and strength.

Dr. Orsborn’s most popular presentations include:

• Saving Your (downsized) Soul: Thriving in Times of Challenge and Change
  Rates of joblessness for Boomer men and women 55+ are at the highest levels since the Great Depression. It is hard enough to lose one’s job at any age -- but to be downsized when one is already unprepared financially for retirement -- is truly putting this generation to the test. These are challenging times for us all, but some are doing better than others. This interactive presentation draws upon both the cutting edge of the social sciences and Dr. Orsborn's own original research to address the question: Why do some people thrive as they age even in the face of adversity while others find themselves thrown by hurdles, pressures and challenges?
• Well-Connected and Wired: Vibrant Women Online
  Women approaching midlife and beyond are the fastest-growing segment on Facebook, and 8 out of 10 are online every day. This interactive presentation challenges traditional assumptions about midlife women, social networking and technology, sharing the latest research, insights and advice on how to target online.
• The Art of Resilience: Mastering Times of Transition
  There are times in life, work and society where challenge and change are the norm, rather than the exception. This experiential keynote, workshop or retreat is based on both cutting-edge research drawn from the social sciences and on the collective wisdom of a generation’s lifetime of experience. Participants will tap into new sources of courage, flexibility and strength for direct application in their lives, work and organizations.
• Targeting Boomer Women in the Four Generation Marketplace
  Boomer women outspend all other segments in the consumer marketplace. The key for marketers is to reach, influence and motivate this lucrative but challenging consumer on the deepest levels. Drawing upon the latest research, you will learn how to ensure that your marketing strategies motivate women at midlife and beyond in the dynamic context of the four generation marketplace.
• Educational Travel: Connecting Vibrant Boomer Women Click here to view the presentation.
  Boomer Women are travel industry’s most valuable consumers. They plan more, spend more, and learn more. Once again, Boomer Women are defying stereotypes. This presentation will provide you with the most up-to-date research on the Boomer Women and her travel wants and needs as she enters a new phase of life.
• Vibrant Women and LOHAS Click here to view the presentation.
  Women are taking the lead and supporting the “green” movement not only through consumption but community outreach as well. In this presentation at the 2010 LOHAS (Lifestyles of Health and Sustainability) Conference, Carol Orsborn shares data showing how women are influencing this important issue.

Stephen Reily has interviewed scores of boomer women about how their lives and focus have changed over the years, what they're doing at this exciting time in history, and their dreams for the future. As a marketer, himself, Stephen is in a unique position to speak to companies wanting to reach the demographic that has more disposable income than any other: the boomer woman.

Stephen’s most popular presentations include:

• The Pulse of the Vibrant Boomer Woman: What She Is Saying and Doing Online
  Ongoing online surveys and polling of Boomer Women -- from topics like fashion & beauty to technology to healthcare reform -- give VibrantNation.com an up-to-date pulse of what Boomer Women want and what truly matters to them. In this presentation, you will better understand what motivates "Vibrant Women" -- the healthiest, wealthiest, best-educated generation of women in history, and review case studies that illustrate how advertising agencies and PR firms are targeting these women for big-brand clients.
• Well-Connected and Wired: The Vibrant Boomer Woman: Upscale Affluent Women 50+ Defying Stereotypes of Marginalization Click here to view the presentation.
  Research by VibrantNation.com reveals that the niche they have termed "Vibrant Women" is the first generation of women in history whose social networks are continuing to expand at midlife and beyond. The study’s findings are of particular interest to marketers in this recessionary economy, where Vibrant Women are one of the dwindling number of consumer groups with available discretionary funds. Defying the stereotype of increasing marginalization as they age, this study confirmed that not only are their networks growing, they are growing online. In this presentation, you will learn what this research means for marketers as well as what it means for social networks.
• Motivating The Vibrant Boomer Woman: The Five Segments of the Upscale Affluent 50+ Consumer Market
  Vibrantnation.com research offers the first-ever segmentation analysis of the niche they have termed "Vibrant Women." In the study of 1,000 Boomer women with household income greater than $75,000, almost every woman reported that her motivations for choosing certain brands over others changed dramatically as she entered her late 40s and 50s. This shift arises not from the traditional assumptions about consumers nearing retirement but rather from a constellation of psycho-social factors that come into play at midlife and beyond, including financial stability, life stage transitions, physical changes, new family roles, and social changes. In this presentation, you will learn about the five consumer market segments of the Vibrant Woman consumer market and what this research means for marketers.