browse content
- VN book club
- postcards to our younger selves
- our blog circle
- love it! lists
- live it! lists
- women 50+ know this
Parallel marketing universes
Posted on Tuesday, April 27, 2010Whether you're speaking about the size of the markets, the discretionary dollars at stake, or who is influencing the purchases, the numbers tell one story — it's obviously all about midlife women. Ignoring the data, marketer after marketer told another, "Here's how you sell those electronics, refrigerators, deodorants, automobiles and cosmetics to new moms."
read more »
- Do consumer electronic companies think women are either dying or cheap? Wednesday, September 01, 2010
- Do Boomers care more about tech toys than sex?Thursday, August 12, 2010
- Why is it news that marketers can’t afford to ignore Boomers?Wednesday, August 04, 2010
- Using memories and technology to engage the Boomer woman onlineWednesday, July 28, 2010
- Can you save women from "The Daughter Trap"?Wednesday, July 14, 2010
On letting our kids down
Posted on Tuesday, April 20, 2010No matter how hard we try with regard to our children, it won't be enough. For beneath the push and pull of all the I wants, I didn'ts, and if onlys, there is an existential disappointment that underlies all the others.
read more »In search of "enough"
Posted on Wednesday, April 14, 2010Most Boomer guys and gals are stuck in high-gear, still driving down the highway of life at hyper-speed. It's high time we shift to a new perspective.
read more »
