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Name us: Dinks, Elites, and Mushy Snow
Posted on Tuesday, November 25, 2008Just as women 50+ were the first generation to be branded "teenagers," we are once again something brand new that has never before existed. We are upscale/affluent women 50+, educated and smart, defying the stereotypes of aging to play leading roles in the cultural and economic mainstream: and we need a name.
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- Can you identify the brands that Baby Boomer women love the most? Wednesday, March 10, 2010
- What empty nest? Wednesday, March 03, 2010
- The New York Times on Boomers at work Wednesday, February 24, 2010
- Post-Minivan, Pre-Retirement: A new definition for the Vibrant WomanThursday, February 18, 2010
- Vibrant Women on the road: A new model for travel and global changeWednesday, February 10, 2010
Lifting the Great Depression
Posted on Friday, November 21, 2008Unlike our mothers, who experienced the Great Depression in their youth and were permanently marked by it, today’s women 50+ bring a lifetime of experience to the worst economic crisis this country has seen in almost 80 years. We know that joy is possible in the here and now, regardless of how one’s portfolio reads.
read more »The happiness ratio, part 2
Posted on Friday, November 14, 2008When it comes to capturing the upscale 50+ woman’s heart and soul, attempting to bridge the worlds of spirituality and marketing is an act of courage to be undertaken at your own peril. There is, however, a zeitgeist of the times that can help the marketer put this generation’s spiritual history in context—and point the way to the future.
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