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The last car
Posted on Tuesday, March 31, 2009I'm glad Dad didn't have to see Oldsmobile go out of business in his lifetime but I may not be as fortunate in regards to Saturn. While I'm not much younger than Dad was when he got what turned out to be his last car, I have the feeling there are many more cars for me yet to come.
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- Do consumer electronic companies think women are either dying or cheap? Wednesday, September 01, 2010
- Do Boomers care more about tech toys than sex?Thursday, August 12, 2010
- Why is it news that marketers can’t afford to ignore Boomers?Wednesday, August 04, 2010
- Using memories and technology to engage the Boomer woman onlineWednesday, July 28, 2010
- Can you save women from "The Daughter Trap"?Wednesday, July 14, 2010
What’s next: Predictions for women 50+
Posted on Thursday, March 26, 2009There was no shortage of opinions about what the future holds for women 50+ at the recent ASA and What's Next Boomer Summits, held last week in Las Vegas. Here are some top-line predictions for the future of this vibrant demographic.
read more »One more flower: Additional thoughts from the Boomer Business Summit
Posted on Wednesday, March 25, 2009The enthusiasm amongst leadership of the special interest sites targeting various special interests, needs, lifestages and sub-demographics within the Boomer demographic, has definitively spilled off the electronic screen and into the non-virtual world of human interactions. There is genuine affinity afoot, and a cooperative rather than competitive spirit between us.
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