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The ways of the wise
Posted on Friday, December 05, 2008A veritable "Who's Who" of Boomer marketers will be present at this weekend's Festival of the Wise in Scottsdale, targeting attendance by thousands of Boomers. Given my on-going propensity for various degrees of foolishness, frankly, I'm just hoping that they let me in the gates!
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- Can you identify the brands that Baby Boomer women love the most? Wednesday, March 10, 2010
- What empty nest? Wednesday, March 03, 2010
- The New York Times on Boomers at work Wednesday, February 24, 2010
- Post-Minivan, Pre-Retirement: A new definition for the Vibrant WomanThursday, February 18, 2010
- Vibrant Women on the road: A new model for travel and global changeWednesday, February 10, 2010
The leading wedge
Posted on Tuesday, December 02, 2008Many of our peers have become "futurists" of sorts--knowing that what we were thinking, seeing, and experiencing on the cutting-edge would within five to ten years be adopted by the masses. Now the leading edge is poised at the threshold of our next opportunity for innovation: redefining notions of aging.
read more »Images of aging? It depends…
Posted on Wednesday, November 26, 2008The dialogue around looking our age--or not--points to a rift developing in midlife women and beyond circles in terms of how to define images of healthy aging. Is the goal to extend midlife or to embrace aging? This is a question with which both women 50+ and the marketers who hope to market products and services to us struggle to resolve.
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