Is a Vibrant Nation General User
I was shot out of a canon from the University of California, Berkeley, and into my first job as a cub editor for The San Francisco Chronicle at 21 years old. By the time I was 22, I had founded a public relations agency specializing in helping companies market to the Boomer generation. This consulting practice grew over the decades, becoming one of the top independent firms in the country.
When Boomers started hitting midlife, clients and the media stopped addressing the interests and needs of our generation of women. Determined to fill the void, I founded the self-help organization “Superwomen’s Anonymous,” a pioneer of the simplicity, life balance and business consciousness movements. I did my best to walk my talk, co-raising with my husband our growing children while becoming a voice in the national media, including The Today Show, Oprah and People Magazine. Subsequently, I wrote fifteen books translated into 13 languages on issues geared to our generation’s concerns and interests as we advanced through the decades. One of my favorites is The Silver Pearl, which I co-authored with my good friend Dr. Jimmy Laura Smull, and which enjoys life as both a trade paperback and an abridged interactive online version exclusively on this site. http://www.vibrantnation.com/the-silver-pearl
Coming full circle, I returned to marketing sensing that the time was ripe for business and the media to rediscover the power and potential of our generation of women as we transit midlife and beyond. I worked for several marketing companies and co-founded the first initiative by a global PR firm dedicated to helping companies market to the Boomer generation. Now, I call VibrantNation.com home. Here, I happily and enthusiastically serve as Senior Strategist, where amongst other duties, I blog regularly at “Inside the Nation.”
I am often in awe of the universe’s grand plan, which has somehow ultimately made more sense of all the twists and turns my life has taken over the years than I could possibly have planned out on my own. I now live in Los Angeles with my beloved husband of thirty plus years and my Yorkie-Maltese, Lucky-- and relish my extended and growing network of family and friends. I also twitter, by the way: www.Twitter.com/CarolOrsborn.