All Research Surveys

Vibrant Nation Surveys

• Boomer Women and Work and Jobs Survey,  March 2012
  VibrantNation.com research findings:
  Almost 2/3 of women over 50 said they would not be able to retire until after age 65
  Women without jobs blame their age more than the Recession for why they can’t find work
  To receive a full report on these and other findings from our Boomer Women and Work and Jobs survey, please email: info@vibrantnation.com
• Boomer Women and Cosmetic Companies Survey, February 2012
  VibrantNation.com research findings:
  Women over 50 require specific skincare products and messaging.
  To receive a full report on these and other findings from our Boomer Women and Cosmetic Companies survey, please email: info@vibrantnation.com
• Vibrant Mom Survey, October 2011
  VibrantNation.com research findings:
  Boomer women are still financially supporting their adult children aged 18-30.
  To receive a full report on these and other findings from our Boomer Women and Vibrant mom survey, please email: info@vibrantnation.com
• Travel Survey, February 2011
  Boomer Women already have their 2011 travel planned by late January and are traveling more this year.
  To receive a full report on these and other findings from our boomer women and 2011 travel survey, please email info@vibrantnation.com
• Tech/Consumer Electronics Survey, January 2011Boomer women are earlier adopters of new technology than most marketers think.
  To receive a full report on these and other findings from our boomer women and technology and consumer electronics survey, enter your email address here:
  
  
• Personal Finance Survey, October 2010
  In contrast to their upbringing, Boomer Women now feel they must take control of their finances.
  To receive a full report on these and other findings from our boomer women and personal finance survey, enter your email address here:
  
  
• Health and Diet Survey, October 2010
  Boomers research health online – but don’t trust blogs.
  To receive a full report on this and other findings from our boomer women and health and diet survey, enter your email address here:
  
  
• Sex Survey, June 2010
  VibrantNation.com research shows that while sex may frustrate boomer women, they are taking matters into their own hands.
  To receive a full report on this and other findings from our boomer women and sex survey, enter your email address here:
  
  
• Green/Environmental Survey Presented at the LOHAS Forum 2010, June 2010
  Boomer women say environment is top issue for them.
• Home Ownership and Gardening Survey, May 2010
  Boomer women are not yet ready for retirement living options.
  To receive a full report on this and other findings from our boomer women and home ownership and gardening survey, enter your email address here:
  
  
• Fashion Survey, April 2010
  Boomer women are annoyed with poor retail service and are shifting purchases online.
  To receive a full report on this and other findings from our boomer women and fashion survey, enter your email address here:
  
  
• Multigenerational Housing Survey, March 2010
  The “empty nest” is now a dream, as most boomers are running multi-generational boarding houses.
  To receive a full report on this and other findings from our boomer women and multigenerational housing survey, enter your email address here:
  
  
• Travel Survey, February 2010
  Boomer women are travel industry’s most valuable consumers: They plan more, spend more and learn more.
  To receive a full report on this and other findings from our boomer women and travel survey, enter your email address here:
  
  
• Technology and Consumer Electronics Survey, January 2010
  Boomer women are savvy and profitable media and technology consumers.
  To receive a full report on this and other findings from our boomer women and technology and consumer electronics survey, enter your email address here:
  
  
• Recession’s Impact on Financial Planning and Spirituality Survey, November 2009
  Boomer women growing less optimistic yet more resilient during recession.
  To receive a full report on this and other findings from our boomer women and the recession’s impact on financial planning and spirituality survey, enter your email address here:
  
  
• Beauty Products Survey, October 2009
  Boomer women continue to spend on beauty, but more dollars shifting online.
  To receive a full report on this and other findings from our boomer women and beauty products survey, enter your email address here:
  
  
• Aging Parents Survey, August 2009 (survey co-conducted with Caring.com)
  Boomers caring for aging parents cancel summer vacation plans.
• Cosmetic Spokesperson Survey, June 2009
  What women over 50 value in a referral is not what marketers always think.
• Adult Children Survey, May 2009
  Many Boomer Women never stop paying for their adult children.
  To receive a full report on this and other findings from our boomer women and adult children survey, enter your email address here:
  
  
• Media Consumption Survey, April 2009How Vibrant Women are getting their news.
  To receive a full report on this and other findings from our boomer women and media consumption survey, enter your email address here:
  
  
• “Well Connected and Wired“ (white paper), March 2009
  For the first time in history, women’s social networks grow at midlife and beyond.
• Tech Survey, February 2009What tech devices are Vibrant Women using and craving?
• Super Bowl Survey, January 2009
  Vibrant Women are watching the Super Bowl. Are advertisers listening?”

VibrantNation.com research findings:
Almost 2/3 of women over 50 said they would not be able to retire until after age 65
Women without jobs blame their age more than the Recession for why they can’t find work

To receive a full report on these and other findings from our Boomer Women and Work and Jobs Survey, please email: info@vibrantnation.com

If you’re interested in a survey partnership with VibrantNation.com, please e-mail info@vibrantnation.com for further information.