in the news

Does empty nest mean empty pockets?
March 27, 2013
The Morning Show (NECN.com)

What’s our Netflix password again, Mom?
March 17, 2013
Wall Street Journal

How Will Boomers Buy Hearing Aids?
Feb. 11, 2013
MediaPost

Women Are Buying Mobile Devices For Themselves, Their Adult Kids, Their Parents, Their Grandchildren …
Jan. 14, 2013
MediaPost

Why Women Hate The Cosmetic Industry
Dec. 10, 2012
MediaPost

The Moody Mom — And When To Reach Her
Nov. 13, 2012
MediaPost

When NOT Talking About Money IS Talking About Money
October 8, 2012
MediaPost

Lifestage Marketing At Its Best: From Kimberly-Clark And Poise
Sep 10, 2012
MediaPost

When Older Boomers Drive Away Younger Boomers
August 13, 2012
MediaPost

Why Even Nora Ephron’s Death Couldn’t Save Ann Curry
July 9, 2012
MediaPost

Bras for Boomers–And Other Lessons in Retail
June 11, 2012
MediaPost

The Right Word To Describe Work For Boomers? Try ‘Work’
April 9, 2012
MediaPost

What Do Boomer Women Want from Cosmetic Companies? Not What They’re Selling
March 12, 2012
MediaPost

VibrantNation’s Stephen Reily Talks Moms At M2W®HW–The Marketing Health & Wellness To Women Conference
March 8, 2012
News.Yahoo.com

For Women, All Websites Aren’t Equal: Go Where They Connect with One Another
February 23, 2012
EmpowHER Media

Millennials and their Mom Complex
January 31, 2012
Webmaster Radio/Purse Strings

New Retail Trend: ‘Buy Young’ or ‘Buy Old’
January 30, 2012
The Fiscal Times

Silvers Summit: On the Road, On the Go
January 15, 2012
Youtube

Baby Boomer women pace tablet purchases
December 20, 2011
Examiner

Who’s Buying All Those IPads? Boomers Become Earlier Tech Adopters Every Year
December 12, 2011
MediaPost

Extended families are making a comeback
November 23, 2011
USA Today

59% Of Boomer Moms Pay For Their Adult Child’s Cell Phone — And That’s Not All
November 17, 2011
MediaPost

Reaching Boomer Women Where They Listen
November 1, 2011
EmpowHER

The “M” In MHealth: It’s For Boomers
October 20, 2011
MediaPost

Sex and the Vibrant Boomer Woman: A Market Opportunity Spurned
October 2011
C2 Magazine

What Jane Fonda Means If You Market To Boomers
September 19, 2011
MediaPost

Guest Opinion: Boomer Women Can Be Won Over
July 27, 2011
Credit Union Times

Huffington Launches A Boomer Site Called ‘Post 40′ – What’s Post-40 About Boomers?
July 18, 2011
MediaPost

Managing Vibrant Boomer Women
June 27, 2011
Sales & Marketing Management’s

Cashing In on Boomers’ New Bucket Lists
June 17, 2011
The Fiscal Times

Consumers Over 50: Finally, Too Many to Ignore
June 9, 2011
Business 2 Community

An Older Population Is Catching The Brand Manager’s Eye
May 16, 2011
MediaPost

Interview of Stephen Reily, co-author of “Vibrant Nation: What Boomer Women 50+ know, think, do & buy”
April 28, 2011
Womenology

What TED Can Teach Us About Marketing To Women
March 21, 2011
MediaPost

Crowdsourcing 2.0: 4 Lessons from the TED Conference
March 12, 2011
Business 2 Community

A Hope-Less Oscars: Two Generations With One Blow
February 28, 2011
The Huffington Post

Marketing Spring Break: Empty-Nesters may be the Best Travel Consumers of All
February 24, 2011
Business 2 Community

The Boomer Consumer: Young Enough to Invest In
February 22, 2011
Retail Merchandiser

Get out there: Local groups can appeal to boomers’ social life, wanderlust
January 31, 2011
Gatehouse News Service

The 1st Baby Boomer Turns 65 – and Why it Doesn’t Matter
January 7, 2011
brandchannel

Women baby boomers: We’re not who you think we are
January 7, 2011
Thinking, The Latest from Bozell

Best Buy Offers Women Smart Fitness Solutions – Just in Time for New Year’s
January 6, 2011
Reaching Women Daily

Getting Women To Wake Up And … Discuss Insomnia
December 6, 2010
MediaPost

Vibrant Nation: Book Captures Essence of Boomer Women
November 18, 2010
AgeLessons

NBC Wakes Up to Baby Boomer Demographic
November 4, 2010
Examiner.com

What Should Financial Planners Sell To Women? Independence
November 1, 2010
MediaPost

6 in 10 Women Don’t Know How They’ll Pay for Their Long-Term Care Needs
November 1, 2010
The Boomer Blog

Boomer Women say Financial Advisors Have it all Wrong
November 1, 2010
Financial Services Social Media Marketing

Required research if you’re in the Marketing/Advertising/PR biz
October 20, 2010
Chuck Nyren’s blog, Advertising to Baby Boomers

Baby boomers have big bucks for marketers to chase
October 18, 2010
Tennessean.com

Public Television Seeks to Corral Baby Boomers
September 27, 2010
Examiner.com

A Tale of Two Boomer Campaigns
September 17, 2010
brandchannel

How Many Boomer Women Have Seats At Your Table?
September 07, 2010
MediaPost

Avon Launches 60-Plus Skincare Line
August 23, 2010
MediaPost

Targeting Younger Buyers, Liz Claiborne Hits Snag
August 16, 2010
Wall Street Journal

Why Is It News That Marketers Can’t Afford To Ignore Boomers?
August 02, 2010
MediaPost

Sex and Women: A Giant Market Opportunity, Silenced
July 06, 2010
MediaPost

They Aren’t Retiring — And They Aren’t Looking for Retirement Living Options
June 07, 2010
MediaPost

Social Media and Marketing to the Boomer Woman
June 03, 2010
GrandCare Systems’ Aging and Technology Webinar with Vibrant Nation Founder Stephen Reily

Boomer Women Are Not Ready To Leave Their Home Yet, Want to Stay and Garden
May 31, 2010
Senior Housing News

VN Research Shows that Boomer Women are Not Yet Ready for Retirement Living Options
May 19, 2010
Yahoo! Finance

Can Even A Great Ad Campaign Make People Rethink “Depends”?
May 03, 2010
MediaPost

Annoyed With Retail Service, Women Are Buying Their Clothes Online
April 05, 2010
MediaPost

VN Research Shows that “Empty Nest” is Now a Dream
March 01, 2010
Forbes.com

The Boomer Home in 2010: A Multi-Generational Boarding House
March 01, 2010
MediaPost

Stress Goes Boom!
February 24, 2010
Times Colonist

Boomer Technology is Booming Technology
February 17, 2010
CNBC

Women are Travel Industry’s Most Valuable Consumers
February 02, 2010
Forbes.com

Women are the Ultimate Travel Consumers
February 01, 2010
MediaPost

Elin Danien, Scholar and Philanthropist, Named January Vibrant Giver
January 25, 2010
USA Today

The secret world of grandparents
January 06, 2010
GRAND Magazine

Top 10 Websites for Boomers and Seniors in 2009
January 05, 2010
Assisted Living Home Directory

Media Consumers: Under-Valued But Over-Profitable
January 04, 2010
MediaPost

Web 2.0′s Opportunity to Take Over the Payments Business
January 02, 2010
Thought Leadership Journal

The Networked Boomer Woman: Hear Us Roar
December 18, 2009
brandchannel

Accessing Communal Wisdom: The Next Revolution
December 11, 2009
NPR: New Dimensions’ Justine Toms interviews Carol Orsborn, Ph.D.

Women Gain Faith In Themselves
December 07, 2009
MediaPost

Baby Boomers Buck Stereotypes and Can Be Moving Targets for CUs
November 23, 2009
Credit Union Times

Excerpt from Carol Orsborn’s memoir
November 17, 2009
Mary Furlong & Associates’ Boomer/Senior Market Report

Mel Ryane, Writer and Acting Coach, Named November Vibrant Giver
November 17, 2009
The Shakespeare Post

Boomer Women: Beliefs in Transition
November 16, 2009
The Huffington Post

Mel Ryane, Writer and Acting Coach, Named November Vibrant Giver by VibrantNation.com
November 16, 2009
Yahoo! Finance

For healthy longevity, don’t let your muffin top rule you
November 11, 2009
Examiner.com

Women Are Online, Shopping For Cosmetics
November 02, 2009
MediaPost

Carol Orsborn Featured in Member Profile (November)
November 01, 2009
Transition Network

Why women over age 50 are misunderstood by marketers
November 01, 2009
Marketing to Women Newsletter

Stephen Reily featured in IMMN Members News
October 31, 2009
International Mature Market Network

How Confident are Boomer Consumers?
October 27, 2009
The Huffington Post

Boomer Women Continue to Spend on Beauty but More Dollars Shifting Online
October 13, 2009
CNBC

Letterman’s Sponsors Appear to Be Unperturbed
October 07, 2009
The New York Times

Women starting over need “spirit injection”
October 05, 2009
Orange County Register

Vibrant Nation named as one of Ten Best Baby Boomer Websites
September 27, 2009
Santa Monica Marketing

Nancy Meyer, Accessibility Advocate, Named September “Vibrant Giver” by VibrantNation.com
September 21, 2009
Forbes.com

Carol Orsborn on Debbie Alan’s radio program “On the Homestretch”
September 21, 2009
On the Homestretch with Debbie Alan

Carol Orsborn on The Warren Pierce Radio Show
September 19, 2009
Newstalk 760 WJR

Boomer Women May Hold Key to Healthcare Reform According to VibrantNation.com Research
September 16, 2009
Business Wire

How the recession saved one woman’s soul
September 12, 2009
The Courier-Journal

CBS interview with Carol Orsborn
September 07, 2009
CBS News’ The Early Show

This Labor Day, give unemployed a needed lift
September 01, 2009
USA Today

“Downsized Labor Day” to Honor Out-of-Work, Too: September 7 Called a “Bittersweet Holiday” this Year
September 01, 2009
Reuters

Turning 60 Calls Dana Dankin to Her Encore Career
August 31, 2009
Encore Careers

VibrantNation.com starts VN Books, announces first release
August 28, 2009
Business First

Caregivers Need Health Reforms, Too
August 25, 2009
U.S. News and World Report

Review of Carol Orsborn’s memoir
August 23, 2009
Chuck Nyren’s blog, Advertising to Baby Boomers

Home for Women 50+ Honors Battista for Dedication to Animal Rescue
August 19, 2009
CNBC, Reuters

Book review of Carol Orsborn’s memoir, The Year I Saved My (downsized) Soul
August 19, 2009
M2W E-ssentials

Not Everything That Happens is a Message
August 18, 2009
More.com

VibrantNation.com Launches VN Books, a Multi-Platform Publishing Imprint for Boomer Women 50+
August 03, 2009
Reuters

Vibrant Nation’s VN Books Releases First Title
August 03, 2009
Yahoo! Finance

Dana Dakin, Entrepreneur and Microlender, named July “Vibrant Giver”
July 20, 2009
Forbes.com

Adult children and the recession
July 13, 2009
Medina County Moms

Women 50+ Wired and Well Connected
July 09, 2009
the grumpy old manager’s guide to social media

Boomer Friendships: Making up for Lost Time
July 07, 2009
Ugluu

Helping adult children
July 06, 2009
The Herald Online

Boomers help grown kids with living costs
June 18, 2009
Millennium: Mature Thinking

Are Baby Boomers’ Empty Nest Dreams Evaporating?
June 18, 2009
Money in the Middle

Many 50+ moms still support adult children due to recession
June 18, 2009
Survivingtimes.com

Boomer women tapping retirement savings to bail out kids
June 18, 2009
Boomer Market Advisor

For some Boomers no such thing as empty nest
June 18, 2009
Baby Boomer Examiner

Survey: Retirement Money Spent on Children
June 18, 2009
Bizzia

Adult Child Survey
June 17, 2009
Boomers digging into retirement savings, opening their homes to support adult kids during recession

Helping adult children face the recession
June 13, 2009
Miami Herald

Women: Well-Connected And Wired
June 08, 2009
MediaPost

Can women 50-plus seal the fate of traditional news sources?
May 27, 2009
M2W Essentials

Women 50+ tap multiple news sources for current events
May 21, 2009
Yahoo! Finance

A Job Offer for Anna Quindlen: Don’t Step Aside, Step Anew
May 13, 2009
Money.AOL.com

Baby boomer event attracts Gail Sheehy, range of decision makers
May 12, 2009
Triangle Business Journal and Tampa Bay Business Journal

Making Up For Lost Time: Boomer Women Friendship On The Rise
April 20, 2009
Baby Boomer [Knowledge Center]

Passing the Spiritual Test: The Boomer Moment
April 20, 2009
Baby Boomer [Knowledge Center]

Boomer Women are Defying Stereotypes
April 17, 2009
Reuters

Women keep, grow friendships
April 10, 2009
Scottsdale Republic

Web site weighs needs of women at 50-plus
April 03, 2009
Scottsdale Republic

Granny loves Facebook. And Skype. And her iPod.
April 01, 2009
CNNMoney.com

March 2009 Vibrant Giver
March 05, 2009
Karon Wright talks about how micro-loans can help end world poverty in this television interview on the news magazine California Life with Heather Dawson.

Stephen Reily and Carol Orsborn to Participate at Key Boomer Marketing Conferences
March 02, 2009
Spring Conferences

VibrantNation.com Tech survey: Boomer women are early adopters of new consumer electronics
February 26, 2009
The Boomer Blog

The Generation That Does: Marketing to Women 50+
February 10, 2009
M2W e-ssentials

VibrantNation.com survey finds 79% of women 50+ will be watching Super Bowl coverage
February 04, 2009
Big Question: Why aren’t advertisers paying attention?

Article by Patricia Davis
January 09, 2009
Harlot Sauce

50+ Women Connect With Other Discerning Women
January 07, 2009
Sue Levine’s blog

Yes, Virginia, there is life after 50
October 23, 2008
The Three Tomatoes

Advertising to baby boomers
October 18, 2008
Chuck Nyren’s blog

We don’t need more social networks. We need more purposed social networks.
October 15, 2008
Social Media Explorer

Carol Orsborn, Ph.D. and Stephen Reily
October 01, 2008
Debbie Alan’s radio program “On the Home Stretch”

Tapping into the Power of Women over 50
June 24, 2008
NPR station WFPL’s State of Affairs program

Part 2: Need a referral, reference, or recommendation?
March 26, 2008
Debbie Alan’s radio program “On the Home Stretch”

Part 1: Connecting a Vibrant Nation of Women
March 26, 2008
Debbie Alan’s radio program “On the Home Stretch”

Vibrant Nation Launches New Recommendation Website Targeting Women Over 50
January 30, 2008
Reuters

Local businessman starts social networking site for women over 50
December 20, 2007
Business First

Social Networking Fever
November 06, 2007
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