partnering with vibrant nation
Vibrant Nation is the leading online community for women 45+, a network of midlife bloggers and influencers, and the ideal partner to help you understand and activate this important demographic.
We represent and engage the 40-million women aged 45-65 who make up this very Vibrant Nation. Every day on VibrantNation.com and beyond, women 45+ connect to share what they know, what they buy, and how they buy it.
You can harness the power of these connections and conversations to generate sales for your brand in several ways:
1. Influencer Activation/Blogger Outreach.
Through our fast-growing Vibrant Influencer Network (VIN) of influential midlife women and bloggers, your brand, product launch or message will be heard from the vibrant woman’s most reliable resource: other women like her.
Blogger outreach campaigns engage dozens of vibrant bloggers who publish on VibrantNation.com and on their own sites and social media, multiplying their messages across all outlets vibrant women turn to for information and advice. And activating the powerful influencers among all vibrant women will get your campaign talked about by woman not only across the internet but offline as well.
With five years of trusted content and connections, Vibrant Nation’s VIN is uniquely positioned to spread your brand message in places where women are actually looking for such messages, and delivered in a manner that is targeted, natural, contextual and authentic.
VibrantNation.com engages its own audience via this website (averaging 250,000 visitors per month), popular newsletters sent twice weekly to its 60,000 email subscribers, and social media through Facebook, Twitter, Google+, and Pinterest.
VN partners can advertise or sponsor any of the following:
- Ads featured on our website, including evergreen content delivering essential lifestage-related content on topics like beauty, health, money, and fashion. (Click here for information on ad sizes and placement.)
- Sponsored newsletters that reach and engage tens of thousands of vibrant women each week. (Click here for information on ad sizes and placement.)
- Sponsored reports on dozens of topics, published by VN and downloaded by hundreds of women each day.
- Targeted social media campaigns.
3. Surveys & Consulting.
Vibrant Nation has its finger on the pulse of our influential and fast-growing demographic. For years, we have been surveying women 45+ and distilling from this wealth of content a unique library of research and reports filled with up-to-date and meaningful insights on what women 45+ really need and want. VN founder Stephen Reily literally wrote the book on what the vibrant woman 45+ is thinking, doing, and buying. As a blogger (on VN at Marketing to Vibrant Women, at MediaPost and elsewhere) and award-winning speaker and consultant he regularly helps leading brands and agencies understand and activate this demographic.
VN partner offerings include:
- Custom Surveys. VN can conduct a survey for your brand, product or marketing message, to help you understand how vibrant women perceive your company or category, what they think of your products, or how they perceive your marketing messages to help you avoid the mistakes so many other brands have made in trying to get this market right..
- Consulting. Years of listening to vibrant women make VN the #1 source of insights into understanding and engaging women 45+. Like the companies in industries as varied as fashion, finance, automotive and alcohol that have engaged VN Founder Stephen Reily to deliver important insights, you can engage VN leadership on short- or long-term consulting projects to help you evaluate and engage the 40 million+ women who make up this very Vibrant Nation.