advertising and sponsorships
Welcome to VibrantNation.com, the largest website devoted exclusively to the most influential and fast-growing demographic: Baby Boomer Women
Partner With Us.
At VibrantNation.com, women connect over issues unique to their lifestage and rely on each other to identify new solutions and products. When they find these solutions, they share them with others.
Join our growing list of clients – including Fortune 100 companies like Pfizer, organizations like the AARP, publishers like Hyperion and Viking, and retailers like Gaiam.
There are several ways to reach our influential audience:
- Display Ads. Reach a targeted, qualified audience of 50+ women influencers. The majority of our audience spends more than 10 minutes engaged with Vibrant Nation’s unique content and community per visit. We welcome large ad units, text ads and expandable ads as well.
- Channel Sponsorship. For advertisers who want to be even more targeted, 100% share of voice is available on our topical channels.
- Email Sponsorship. Sent daily, our newsletters reach nearly 50,000 boomer women each and see an average open rate above 17%.
- Product Trials/Giveaways. Build product awareness and audience affinity with product giveaways targeting members and/or our 100 influential bloggers. We’ll market the giveaway and aggregate community feedback.
- Surveys and Promotion. Understand product perception further with our audience surveys, which are custom made by Vibrant Nation. In addition, we provide PR support for disseminating the results.
- Integrated Content. Clients can choose to develop, in conjunction with Vibrant Nation, content about a product that is both useful and informative , and market it through VibrantNation’s communities.
- Social Media Integration. Vibrant Nation offers clients share of voice on its Facebook and Twitter feeds, and also consults clients on how to reach influential boomer women in these channels.
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Our Vibrant Boomer Women:
- Median age is 55
- 63% have bachelor degrees or higher
- Avg. household income is $100,000
- Each month more than 50% have a personal connection with 50+ others, and more than half report their connections are growing
- Her most important influence: “women like her”
Want to know more? Check out our recent research for more insights. |
Contact us to learn rates and availability for engaging with our influential audience:
Info@VibrantNation.com
502-568-5555
In Action: Our Ad Placements
Banner or footer ad: 728×90
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